Listen while you make… and learn how to turn your handmade hobby into a thriving business!

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The Create & Thrive Podcast

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“You have the best podcast out there for handmade businesses. Can’t say enough good things.”

~ Jen Olsen, Gin Gin Handmade

"I love your podcasts. They are incredibly inspiring and motivating."

~ Christa O’Brien

Jess, I have to tell you how much I have loved your podcast for the last couple of years! Thank you for all that you do and share for the maker community!

~ Brandy Guidry Aube

"Absolutely love Jess’s podcast, it is truly like having a great friend giving you business advice. Love it, keep it coming Jess!!!!!"

~ deRosesty Ld

"This series is fabulous!!! I wish there were more."

~ William – LeeLab

“Hi Jess – thank you so much for these wonderful podcasts – I’ve listened to them all; twice!"

~ Rebecca Storch

“Thanks again for another great podcast, I love tuning in each week.”

~ Emmaline from CocoPress

“Jess is down-to-Earth, very knowledgeable and experienced. She has a wealth of information to share and gives excellent information and advice in this podcast. Well worth a listen if you are a creative small business”

~ RatRunning on iTunes

“Wow this was great to listen to! Thank you so much, I feel very inspired!”

~ Naomi Rose Johnson

"Jess makes a really great podcast. It has a more relaxed feel, like she’s just talking to you over a cup of coffee about the topic. She’s highly informative, doesn’t waste any time, and has a wonderful speaking voice that is really pleasant to listen to."

~ InlineTom

Newest episodes

Making It Podcourse – Week 2 – MONEY

Welcome to the Making It Podcourse!
It’s back! Those of you who are long-time listeners to the show may remember the original Making It Podcourse I ran in July 2018.

Well, I’ve re-organised the lessons, and am bringing this free course to you again in September 2019 – but this time, in weekly chunks.

Each episode will be approximately an hour long, packed full of lessons.

Today is the second week of the course, and in it, I take you on a money journey – helping you figure out your money story, clarifying what you can expect out of your business in the early days, addressing the ‘what should I charge’ question, clarifying profit, and much more.

In September I’ll be releasing an episode once per week, via the Create & Thrive Podcast – on the topics of mindset, money, marketing, and business management.

Making It Podcourse – Week 1 – MINDSET

Welcome to the Making It Podcourse!
It’s back! Those of you who are long-time listeners to the show may remember the original Making It Podcourse I ran in July 2018.

Well, I’ve re-organised the lessons, and am bringing this free course to you again in September 2019 – but this time, in weekly chunks. 

Each episode will be approximately an hour long, packed full of lessons.

Today is the first week of the course, and in it, I tell you what to expect, as well as sharing a little bit of my own story for those of you who don’t know me.

Over the next four weeks, I’ll be releasing an episode once per week, via the Create & Thrive Podcast – on the topics of mindset, money, marketing, and business management.

I’ve created this FREE course specifically for makers – those who create handmade goods to sell.
To create this course, I’ve drawn on my 10 years of experience running my own successful handmade business, coupled with over 6 years of teaching other makers about handmade business right here at Create & Thrive.

I wanted to create something that was actionable and practical for all makers, no matter what stage of business you are at: and that would allow you to dig deep into 4 key aspects of the crafty biz journey.

I hope it helps your handmade business to thrive!

If you want to take your learning to the next level, the course conversation is happening daily over in my private membership community for makers – the Thriver Circle.

You can find out more about the oodles of benefits of membership right here. Membership will open on September 16th, 2019.

[204] Grow your Handmade Biz via YouTube with Patrick Adair

Have you ever thought of using YouTube to grow your handmade business? My guest this week has done that - and in spectacular fashion. Patrick Adair has grown a 7-figure jewellery business and a 6-figure supplies business over a few short years by leveraging the power...

[203] Emails that Get Attention with Katie Salmon

You’ve heard you should be using email to market your handmade business – but how do you get people to open – and act on – your emails?
My guest on this episode – Katie Salmon – is a self-proclaimed marketing geek and spends her days dreaming about how to help business owners sell more stuff. Since 2016, she’s been serving clients through her boutique marketing agency Katie Does Marketing, where she has helped shop owners turn email marketing into a lucrative sales channel.

But Katie knows that not all businesses are ready to outsource their marketing, so this year, she co-founded Shop Pop, a one-stop resource center with marketing education and templates. Through Shop Pop, Katie hopes to help shop owners get the skills and confidence they need to do better their marketing in less time.

[202] How & Why to Document your Business Systems

How often do you find yourself doing a repetitive task in your business, and thinking... 'what's the next step again?' Do you find you leave out/forget important steps in the process? Do you get the same questions from customers over and over again, and have to write...

 

 

Support the show

 

You can make a secure donation (of the amount of your choice) via the Paypal button below.


 

Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.

In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.

You can also:

  • Leave a review on the C&T FB page.
  • Leave a review on Apple Podcasts.
  • Join the Thriver Circle – without the members of the Circle, this podcast would not be possible. You’ll also get access to an extra members-only episode every month.

 

Think you'd be a great fit for the show?

I’m always looking for new guests to interview on the podcast!

If you are a maker with a successful, profitable business, or, you have something to teach that will help handmade businesses, specifically, I’d love to hear from you.

Episode Archive

 

 

Episode 0 – Jess’ Story

Episode 1 – How Anna Anagno Grew her Jewellery Biz into her Full-Time Occupation

Episode 2 – This is What’s Holding You Back 

Episode 3 – How to Provide Outstanding Online Customer Service

Episode 4 – The 5 P’s of Successful Business

Episode 5 – Tips for Wholesaling your Handmade Goods with Melanie Augustin

Episode 6 – Q&A #1

Episode 7 – Customer Service Do’s and Don’ts at markets and shows

Episode 8 – How to Deal with Copycats

Episode 9 – Camila Prada on How to Run a Successful Crafty Kickstarter – The Create & Thrive Podcast

Episode 10 – 8 Steps to Turn Your Passion into a Successful Business

Episode 11 – How to Find Your Authentic Voice

Episode 12 – 10 Things You Must do to Have a Successful Online Craft Business

Episode 13 – How to Take Stand-out Product Photos with Jeffrey Opp

Episode 14 – 5 Ways you’re Sabotaging your Success

Episode 15 – How to Advertise your Business on a Shoestring Budget

Episode 16 – How to Change your Life by Changing your Morning Routine

Episode 17 – Should you Sell Your Craft Online?

Episode 18 – Five Mistakes You’re Making with Your Etsy Shop, and How to Fix Them

Episode 19 – The Right Time to Start is Right Now

Episode 20 – Handmade Biz Holiday Prep Checklist

Episode 21- Why Pay for an E-Course when you can Google the Information for Free?

Episode 22 – Social Media: How to Spend Less Time and Get More Results

Episode 23 – What is Profit, and Why is it Important?

Episode 24 – Blogging, Content, and Design Essentials with Arianne Foulks of Aeolidia

Episode 25 – Essential Tips for Running a Handmade Business

Episode 26 –  How a Natural Disaster Inspired Sonia McManus to Follow Her Creative Dream

Episode 27 – C&T Q&A 2

Episode 28 – Sonia Lyne Wants Us All in Stitches

Episode 29 – Why You Should Keep Your Day Job… For Now

Episode 30 – Time Management Hacks You Should Try Today

Episode 31 – Kirsten Devitt on Creativity and Confidence

Episode 32 – Should You Diversify or Consolidate Your Sales Venues

Episode 33 – 5 Techniques to Reduce Stress and Relax

Episode 34 – Rie Natalenko on How to Run Outstanding Craft Workshops

Episode 35 – How To Take a Break from Your Handmade Business

Episode 36 – C&T Q&A 3

Episode 37 – Farewell 2015, Hello 2016

Episode 38 – What Will You Change in 2016?

Episode 39 – Daisy Forster on Facebook and Thinking Inside the Box

Episode 40 – 5 Things You Need Before You’re Ready To Sell Craft Online

Episode 41 – Megan Eckman on the Sweet Spot Between What You Want to Make, and What Your Customers Buy

Episode 42 – A Guide to International Orders for your Handmade Business

Episode 43 – 5 Steps to Stellar Product Photos

Episode 44 – The Ins and Outs of Selling Handmade Goods Wholesale… from a Retailers Perspective

Episode 45 – Reactive vs Proactive Work

Episode 46 – The Power of Being True to You in Business – with Jill from For Strange Women

Episode 47 – How a Photo Can Make You Famous with Cath of My Bearded Pigeon

Episode 48 – Why a Mailing List is Non-negotiable

Episode 49 – 5 Steps to Prepare for Licensing your 2D Artwork – with Laura C George

Episode 50 – 5 Steps to a Better Brand with Julie Gibbons

Episode 51 – The Offbeat World of Able and Game

Episode 52 – How to Thrive in the Face of Illness and Injury with Heidi Fahrenbacher

Episode 53 – Why You Need to Find Your Micro-Niche

Episode 54 – Ways to Increase Your Profits

Episode 55 – 8 Places You Can Get Help with Your Handmade Business

Episode 56 – Are You In the Arena?

Episode 57 – How and Why to Take a Digital Sabbatical

Episode 58 – Why Perfection is a Dangerous Illusion

Episode 59 – 10 Tips for Established Handmade Sellers {Part 1}

Episode 60 – 10 Tips for Established Handmade Sellers {Part 2}

Episode 61 – Why isn’t My Marketing Working?

Episode 62 – Making the Transition from Hobbyist to Business Owner

Episode 63 – What’s Your Definition of Success?

Episode 64 – Making the Functional Beautiful with Clare Collyer of Zillpa

Episode 65 – How to Start or Get Featured on a Podcast with Katie Wyatt

Episode 66 – Expectations Vs Reality

Episode 67 – Ignite Your Creative Spark with Katy McCullough

Episode 68 – The Future of Online Selling with Jonathan Peacock of Zibbet

Episode 69 – How to Run an Effective Giveaway

Episode 70 – How to Organise a Professional Photo Shoot with Christina Lowry

Episode 71 – Why You Should Treat Social Media Like a Cocktail Party

Episode 72 – Stop Focusing on Number of Sales and Start Focusing on the Numbers That Really Matter

Episode 73 – Handmade Holiday Biz Checklist 2016

Episode 74 – 5 Key Steps to Setting Up Shop Online

Episode 75 – How to Spring Clean Your Website

Episode 76 – How to Create Professional Packaging with Kara Irvine

Episode 77 – How to Run an Effective Business Partnership with Nicole and Delilah from Dear Handmade Life

Episode 78 – Behind the Scenes of Epheriell: Order Processing

Episode 79 – How to Make the Most of the Slow Times

Episode 80 – What do YOU Want on the C&T Podcast in 2017?

Episode 81 – How to Overcome Creative Block with Christina Lowry

Episode 82 – How to Deal with Unhappy Customers

Episode 83 – How to Grow Your Instagram Account with Steph Wallace

Episode 84 – How to Help Your Customers Feel Good About Your Business

Episode 85 – Thank you, see you in 2017!

Episode 86 – Planning for the Year Ahead

Episode 87 – Enticing People to Your Mailing List

Episode 88 – Avoid Burnout with Laura Brassie

Episode 89 – Mastering SEO with Feuza Reis

Episode 90 – Collective Store Pros & Cons with Christina Douglas

Episode 91 – 7 Tips for Work at Home Creatives

Episode 92 – REDUX: 5 Time Management Hacks You Should Try Today

Episode 93 – How to Successfully Combine Art and Design with Annie Everingham

Episode 94 – How to Use the Subscription Model to Grow Your Handmade Business

Episode 95 – The Pros & Cons of Amazon Handmade & Shopify with Linda Blume from Rustica Jewelry

Episode 96 – Passive and Alternative Income Streams

Episode 97 – How To Expand Your Business with Poppy Treffry

Episode 98 – The Power of Putting Yourself Out There with Stacie Bloomfield of Gingiber

Episode 99 – Making Friends with the Tyranny of Never Being Finished

Episode 100 – 10 Truths About Running a Handmade Business

Episode 101 – In The Fire of Transformation with Claire Anderson

Episode 102 – How to Choose the Right Ideas to Action with Kez Tutton

Episode 103 – Finding the Space to Just Be

Episode 104 – Developing Your Signature Style with Caitlin from Ink & Spindle

Episode 105 – Should You Start a Second Shop?

Episode 106 – Staying Open to Possibilities with Lisa Congdon

Episode 107 – Top Takeaways From Artful Business Conference and More

Episode 108 – Stop Trying to Do Everything at Once

Episode 109 – The Digital Tools I Use to Run my Business – 2017

Episode 110 – Business Intensive with Judy Carlson

Episode 111 – Handmade Business is Hard Work

Episode 112 – How to Rock Facebook Live with Jackie Muscat

Episode 113 – Seeking Freedom with Beth Kempton

Episode 114 – The Starving Artist Myth with Kerstin Pressler

Episode 115 – Business Intensive with Steph Wallace

Episode 116 – Do you still think that a job is the best way of making a living?

Episode 117 – Round Table Q&A with Thrivers in Winchester, England

Episode 118 – The Only Race is With Yourself

Episode 119 – 10 Steps to Wholesale Readiness

Episode 120 – Can you make a successful living selling OOAK items online?

Episode 121 –  How to Embrace Change

Episode 122 – How to be a Misfit Entrepreneur with Kate Toon

Episode 123 – The 4 Things Holding you Back from Succeeding [REDUX]

Episode 124 – The Legalities of Handmade Business with Christina Scalera [Part One]

Episode 125 – Can I have a successful handmade business without Etsy?

Episode 126 – The Legalities of Handmade Business with Christina Scalera [Part Two]

Episode 127 – Self-Leadership with Karen Gunton

Episode 128 – The Fears We All Face

Episode 129 – Stop, and Focus on What You’re Grateful For

Episode 130 – When a Hobby Should Stay a Hobby with Amanda Adams

Episode 131 – #LookBackMoveForward – a Yearly Review Process

Episode 132 – How to Have an Effective Monthly Planning Day (Premium Episode)

Handmade Biz Tip #1 – It’s a Marathon, Not a Sprint

Episode 133 – Outsourcing Production with Britta Boeckmann

Handmade Biz Tip #2 – Unfollow Your Competition

Handmade Biz Tip #3 – Find Your Micro-Niche

Episode 134 – Sharing Our Success Stories

Handmade Biz Tip #4 – Claim Your Name

Episode 135 – Top Tips for Launching a New Product

Handmade Biz Tip #5 – The Customer Isn’t Always Right

Episode 136 – Why you Need to Stop Feeling Bad about Charging Money for your Craft

Handmade Biz Tip #6 – 5 Qualities of Successful Business Owners

Episode 137 –  Set Up an Effective Sales Funnel with Chanelle White

Handmade Biz Tip #7 – Use the Right Keywords in your Product Titles

Episode 138 – Satsuma Street: a Success Story

Handmade Biz Tip #8 – Set Up an Order Processing System

Episode 139 – How Max & Me Became a Smashing Success with Stacey Howard

Handmade Biz Tip #9 – Sell on Etsy

Episode 140 – Goal Setting Do’s and Don’ts for your Business (Member-Exclusive Episode)

Handmade Biz Tip #10 – None of Us are Ever Finished

Episode 141 – Grow your Side Hustle with Chris Guillebeau

Handmade Biz Tip #11 – Build your Courage Muscle

Episode 142 – Success Story: Bare Hands Bracelets

Handmade Biz Tip #12 – Brand your Craft

Episode 143 – Growing a Jewellery Design Business with Priyanka Kedia of AYVA

Handmade Biz Tip #13 – Use Trello (or Something Like it) to Capture and Organise your Ideas

Episode 144 – The Power of Pinterest [Member-Exclusive]

Handmade Biz Tip #14 – Underpromise and Overdeliver

Episode 145 – Erin Dollar of Cotton & Flax

Handmade Biz Tip #15 – Use Etsy Shop Updates to Get Seen

Episode 146 – Set up Good Systems with Marina Darlow

Handmade Biz Tip #16

Episode 147 – The Circle of Control {Member Exclusive}

Handmade Biz Tip #17 – Use Linktree on Instagram

Episode 148 –  How and Why to Take a Digital Sabbatical {REDUX}

Handmade Biz Tip  #18 – Everything is Figureoutable!

#MakingItPodcourse: Mindset | Lesson 1: Facing Fear

#MakingItPodcourse: Mindset | Lesson 2: Expectations vs. Reality

#MakingItPodcourse: Mindset | Lesson 3: The Pitfalls of Perfectionism

#MakingItPodcourse: Mindset | Lesson 4: Confidence & Courage

#MakingItPodcourse: Mindset | Lesson 5: Overcoming Overwhelm

#MakingItPodcourse: Mindset | Lesson 6: The Pull of Procrastination

#MakingItPodcourse: Mindset | Lesson 7: How to Make It

#MakingItPodcourse: Mindset | Lesson 8: What’s Your Money Story?

#MakingItPodcourse: Money | Lesson 9: Charge What You’re Worth

#MakingItPodcourse: Money | Lesson 10: You May Not Make Money Right Away… & That’s Okay

#MakingItPodcourse: Money | Lesson 11: Get a Handle on Your Bookkeeping

#MakingItPodcourse: Money | Lesson 12: Make More Profit

#MakingItPodcourse: Money | Lesson 13: Alternative & Passive Income Streams

#MakingItPodcourse: Money | Lesson 14: How to Make It: Money

#MakingItPodcourse: Marketing | Lesson 15: What is Marketing?#MakingItPodcourse: Marketing | Lesson 16: Tell Your Story

#MakingItPodcourse: Marketing | Lesson 17: Improve your Visual Marketing

#CTMonthInTheLife – A Photo-a-Day Instagram Challenge for Makers – Starts August 1, 2018!

#MakingItPodcourse: Marketing | Lesson 18: Improve your SEO

#MakingItPodcourse: Marketing | Lesson 19: Use Your Mailing List

#MakingItPodcourse: Marketing | Lesson 20: How to Use Social Media

#MakingItPodcourse: Marketing | Lesson 21: How to Make It: Marketing

#MakingItPodcourse: Business Management | Lesson 22: Manage Your Expectations

#MakingItPodcourse: Business Management | Lesson 23: Manage Your Focus

#MakingItPodcourse: Business Management | Lesson 24: Manage Your Energy

#MakingItPodcourse: Business Management | Lesson 25: Manage Your Time

#MakingItPodcourse: Business Management | Lesson 26: Manage Your Workflow & Business Systems

#MakingItPodcourse: Business Management | Lesson 27: Manage Your Schedule

#MakingItPodcourse: Business Management | Lesson 28: Making It: Business Management

#MakingItPodcourse: Wrap-Up, Reflection, & a Special Offer!

Episode 155 –  Magnetic Marketing with Shannon Bush

Episode 156 – You Don’t Have to Market the Way Everybody Else Does! {Members-Only}

Episode 157 – Leverage your Etsy Shop with Danielle Spurge

Episode 158 – 10 Steps to Put Boundaries Around your Work

Episode 159 – Top Tips for Selling your Handmade Goods Wholesale with Melanie AugustinEpisode

Episode 160  – Focus on the Small Steps [Members-Only Episode]

Episode 161 – The number 1 reason handmade businesses fail (and 3 strategies to overcome it)

Episode 162 – 7 Reasons to Sell your Craft Online

Episode 163 – PR: How to Pitch with Brigitte Lyons

Episode 164 – Should you Offer Free Shipping: the Pros and Cons {Members Only}

Episode 165 – 10 Things I’ve Learnt in 10 Years in Business

Episode 166 – Pricing & Branding with Megan Auman

Episode 167 –  Art & Travel with Alice Tams

Episode 168 – Check out my NEW podcast – The Business of Making!

Episode 169 – Key Takeaways from the Etsy Search Update [Members Only]

Summer Series 2018 – Grow your Side Hustle with Chris Guillebeau

Summer Series 2018 – Set up Good Systems with Marina Darlow

Summer Series 2018 – How Max & Me Became a Smashing Success with Stacey Howard

Summer Series 2018 – Being Boss with Emily Thompson

Summer Series 2018 – Magnetic Marketing with Shannon Bush

Episode 170 – How to take product photos with your smartphone (iPhone or Android) with Chaitra Radhakrishna

Episode 171 – 8 Reasons why your Traffic isn’t Converting to Sales

Episode 172 – How PR can Help you Grow a Niche Handmade Business with Aidan Mackinnon

Episode 173 – What Do I Send to my Email List? {Premium Episode}

Episode 174 – Growing a Business via Customer-Led Product Development with Jacinta Taylor

Episode 175 – The Journey to Create a Brand that Stands Out with Catherine Hildner

Episode 176 – Overplanning vs. Underplanning: How to Balance the Pros & Cons

Episode 177 – It’s Okay to Stay Small {Premium Episode}

Episode 178 – Social Activism & Your Craft Business with Cath Young

Episode 179 – Selling One-of-a-Kind Online with Kriket Broadhurst

Episode 180 – Don’t be Afraid to Put your Etsy shop in Holiday Mode.

Episode 181 – 5 Non-Negotiable Keys to Selling Your Craft Online

Episode 182 – The Stats to Track for your Handmade Business {Inc. Downloadable Spreadsheet}

Episode 183 – Handmade Shop Policies: What you MUST Include (with Etsy-Specific Guidance)

Episode 184 – How to Teach In-Person Workshops on your Craft

Episode 185 – 4th Anniversary Q&A – I answer your handmade business questions.

Episode 186 – 9 Strategies to Overcome Analysis Paralysis [Premium]

Episode 187 – Do the Work

Episode 188 – Belle and Union – the Realities of Running a Brick & Mortar Biz

Episode 189 – The Power of a Unique Brand – with Jill from For Strange Women

Episode 190 – Steps to Pinterest Success {Premium}

Episode 191 – Branding Blunders to Avoid with Julie Gibbons

Episode 192 – Roadmap to Success with Catie Miller

Episode 193 – How Craft Saved SuzAnne Taylor’s Life

Episode 194 – 6 Tactics to Organise your To-Do List [Premium]

Episode 195 – The Challenges of Going from Job to Business with Katherine DaSilva

Episode 196 – Why you should (maybe) keep you day job. 

Episode 197 – How to Plan your Next Project… Properly! With Kate Hutcheson.

Episode 198 – Setting Boundaries in your Handmade Biz {Premium}

Episode 199 – 5 Ways to Find Shops to Stock your Handmade Products

Episode 200 – An Interview with Jess’ Husband Nick – His Side of the Creative Journey

Episode 201 – Heidi Luerra and the Work of Art

Episode 202 – How & Why to Document your Business SystemsEpisode

Episode 203 –  Emails that Get Attention with Katie Salmon

Episode 204 – Grow your Handmade Biz via YouTube with Patrick Adair

Making It Podcourse – Week 1 – MINDSET

 Making It Podcourse – Week 2 – MONEY

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