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[23] What is Profit, and Why is it Important?

When you’re starting out, making a profit might seem like a far off dream. But it’s that profit that will allow you to help you expand your business in the future.

I started my business as a hobby. That start-up phase was an expensive time, but because I was thinking of it as a hobby rather than a business, I was happy to just be recouping most of my expenses through my sales! Does that sound familiar?

Things start to get exciting when you make a little bit of money above the cost of your expenses. Real money.

Money that you can use to buy stuff above and beyond more materials or covering business costs. But you need to remember this:

Until you’re paying yourself a wage, you’re not making a profit.

The money you make above your expenses is your wage, and your profit is over and above this amount.

Profit helps you to grow your business. It allows you to hire staff, start a new side venture, or push the business in a new direction.

Listen in and see how you can turn your biz into a profitable one, and exactly why that is so important.


Quotes and highlights from this Episode:

  • Turnover is the amount of money you bring in.
  • Most people start off with just covering the costs of your business.
  • “Your wage is a core part of your business.”
  • Separate your business and personal expenses to make your bookkeeping easier.
  • Business bank accounts are really set up for bricks and mortar stores who need Eftpos and other merchant facilities.
  • If all of your income is going into your business account, pay yourself a wage into your personal account.
  • Set up a direct debit to pay into your personal account once you’re at the point that you know your business is at a certain point where you are confident that the money will always be there.
  • If you’re not ready for a direct debit, add a reminder to your calendar to work out your wage for that week/fortnight/month.
  • “The bit that is left over in my bank account, after wages and expenses, that’s profit.”
  • Think about what investments you should be making for you and your business.
  • If you haven’t got a business plan, it’s time to put something together.
  • “I don’t spend a lot of money on my business as I’m very frugal.”
  • Spend money on educating yourself for your business.
  • You might not be at the point where you’re making profit, don’t beat yourself up..
  • Think about profit so you’re ready to know what to do with it when you start making it
  • Unless you pay yourself, you won’t be able to do this forever.

What stage are you at in your business? Feel free to leave me your thoughts below!


Download/Listen to this Episode

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Van Den has written 319 posts in this blog.

Jess Van Den is the editor of Create & Thrive, and has been a full-time creative entrepreneur since 2010. She makes eco-conscious, contemporary, handmade sterling silver jewellery under the Epheriell label, and blogs about her jewellery and other beautiful things at You can catch her on twitter @JessVanDen.


Cindy Kuo

I didn’t make clear profits, or I should say I used the income money to buy materials and to grow in the first two years of running my business. I didn’t pay myself a wage at that period because the sales I was getting were not steady yet (but luckily I had freelance side job to pay my bills). After two years (now it’s been 3+ years), I separate my personal and business account and now I am paying myself 50% of the total monthly revenue. While the profits I made for my business, I usually use them to invest in e-courses or pay the expenses when I do craft fairs abroad. So if I made more sales in a month, then I’ll get more pay! XD


Beverley Overton

Hi, just a question on a separate bank account. Can you open an account with your personal name if you have a business name that is not your personal name? Thanks


Beverley – I’m not sure – I guess it would depend on how you have structured your business. Because I’m a sole trader, I can – even though I have a registered business name, all my tax is done under my personal name. If you have a company or partnership, it might be a different story.

What say you?