It’s the silly season! And that means that you’re going to be busy – real busy – both in your business and in your life.
So how do you make sure to stay on top of everything while maintaining your sanity?
That’s what today’s podcast is aaaaaall about. I’ve got 16(!) strategies that will help you stay sane and survive the silly sales season when you’re running an online business.
Have you ever thought about running your own Instagram challenge?
Maybe you want to grow your followers and your community.
Maybe there’s a cause you want to promote, or something you want to celebrate.
Whatever the reason, Instagram challenges can be a lot of fun, and a great way to engage your followers… but they are also a LOT of work.
In this episode I chat to my friend Amanda Adams about her experience running her successful IG challenge #bpsewvember over 5 consecutive years.
Today is the third week of the course, and in it, I talk about all things marketing.
What exactly IS marketing? Why does it matter? What is your Brand Story and how should you tell it? What is visual marketing? What is SEO and why does it matter? I’ll also discuss how to use social media, a mailing list, and more.
You’ve heard you should be using email to market your handmade business – but how do you get people to open – and act on – your emails?
My guest on this episode – Katie Salmon – is a self-proclaimed marketing geek and spends her days dreaming about how to help business owners sell more stuff. Since 2016, she’s been serving clients through her boutique marketing agency Katie Does Marketing, where she has helped shop owners turn email marketing into a lucrative sales channel.
But Katie knows that not all businesses are ready to outsource their marketing, so this year, she co-founded Shop Pop, a one-stop resource center with marketing education and templates. Through Shop Pop, Katie hopes to help shop owners get the skills and confidence they need to do better their marketing in less time.
One of the most common laments I hear from my students is that ‘I’m not where I thought I’d be by now’.
There are oodles of reasons this may be. Life happens.
But one of the most common reasons is a lack of commitment and focus.
If you don’t commit to carving out the time to do your work – and then actually doing it – you simply won’t move forward.
Obligation, procrastination, lack of confidence – all of these things can get in the way of us actually doing the work. Goodness knows I’ve been there myself too many times to count.
But the people who succeed… they’re the ones that show up, consistently – for years – and just do the work.
Over, and over, and over again.
As per popular demand in the Thriver Circle (my membership community for makers) – this premium episode is all about stats.
I cover the what, why, when & how of tracking stats in your handmade business – and I’ve got a downloadable spreadsheet you can use right now to get started!