[221] What’s the point of your biz – and why should people care?
So often when we think of branding, we only think of colours, fonts, logo. It’s so much more than that. You’ve got to start from the foundations of your biz. Ask yourself these 2 questions: What is it all about? Why should anyone care? In this video, I talk about the...[191] Branding Blunders to Avoid with Julie Gibbons
Do you have an intentional brand for your handmade business that draws in your ideal customer – and actually repels those who aren’t?
People make a split-second decision about your business the moment they see your branding – whether that’s your website, instagram feed, business card, market stall… any touchpoint they have with your business.
Are you sending the right message?
Are you engaging and enticing your ideal customers with your branding? Or are you making one of many branding blunders that will turn them away?
In this episode, I talk to my friend and branding expert Julie Gibbons about all things branding. We discuss:
why branding is more about emotion than logic
how you might be fading into the noise through haphazard branding
the most important first step you need to take in order to craft a compelling brand
and much more!
[189] The Power of a Unique Brand – with Jill from For Strange Women
Jill from For Strange Women works with natural ingredients to make perfumes. Which she sells – with wild success – on the internet.
Jill started on Etsy in 2009, and today, she not only sells online, she also has her own store in downtown Kansas City. With over 35,000 sales in her Etsy shop alone, Jill’s business is incredibly successful – and all based on selling something – scent – that people can’t even smell until they’ve bought the product. Jill formulates all her perfumes, and even today, it’s just her and one assistant running the whole business.
So – how has she grown such a successful business? I believe it’s been via the power of her branding and storytelling – and the fact that she’s remained true to herself, even when she was surrounded with doubters.
In this episode, we discuss the importance of being true to you in your business, and the way Jill’s business has naturally grown to where it is today.
If you would like to hear a beautiful and peaceful approach to running a handmade business, don’t miss this one.
[175] The Journey to Create a Brand that Stands Out with Catherine Hildner
At what point do you stop going it alone, and invest in help to grow your business? In this episode, my guest, Catherine Hildner from Kitty Meow Boutique, shares her journey to craft the business she’d dreamt of. We discuss her business journey, including her...[172] How PR can Help you Grow a Niche Handmade Business with Aidan Mackinnon
There are so many ways we can market our handmade business – and different methods will work more effectively depending on your business model. For Aidan Mackinnon of Cut Throat Knives, PR has been, by far, the most successful marketing avenue. In this episode,...
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