How to Undertake a Successful Re-brand with Aliya Hutchison of Soap Cult When do you know it’s the right time to make a big change in your business? For Aliya Hutchison of Soap Cult, it was when she saw unboxing videos of her soaps – and found herself cringing at the mismatched, DIY branding just pouring out of boxes. It was...
 How Branding Shapes the Story of your Business with Katie SaundersHow much thought have you given to your branding, and how it shapes the story of your business? My guest today – Katie Saunders – specialises in helping creatives to clarify their branding. We discuss how much of ‘you’ to put into the business;...
 What’s the point of your biz – and why should people care?So often when we think of branding, we only think of colours, fonts, logo. It’s so much more than that. You’ve got to start from the foundations of your biz. Ask yourself these 2 questions: What is it all about? Why should anyone care? In this video, I talk about the...
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 Branding Blunders to Avoid with Julie Gibbons
Do you have an intentional brand for your handmade business that draws in your ideal customer – and actually repels those who aren’t?
People make a split-second decision about your business the moment they see your branding – whether that’s your website, instagram feed, business card, market stall… any touchpoint they have with your business.
Are you sending the right message?
Are you engaging and enticing your ideal customers with your branding? Or are you making one of many branding blunders that will turn them away?
In this episode, I talk to my friend and branding expert Julie Gibbons about all things branding. We discuss:
why branding is more about emotion than logic
how you might be fading into the noise through haphazard branding
the most important first step you need to take in order to craft a compelling brand
and much more!