You’ve heard you should be using email to market your handmade business – but how do you get people to open – and act on – your emails?
My guest on this episode – Katie Salmon – is a self-proclaimed marketing geek and spends her days dreaming about how to help business owners sell more stuff. Since 2016, she’s been serving clients through her boutique marketing agency Katie Does Marketing, where she has helped shop owners turn email marketing into a lucrative sales channel.
But Katie knows that not all businesses are ready to outsource their marketing, so this year, she co-founded Shop Pop, a one-stop resource center with marketing education and templates. Through Shop Pop, Katie hopes to help shop owners get the skills and confidence they need to do better their marketing in less time.
You know I’m all about no-nonsense advice about growing a creative business – and my guest today is aaaaall about that.
Heidi Luerra is the founder and force behind RAW artist showcases, which she founded in LA 10 years ago.
She’s also the author of the upcoming book The Work of Art: A No-Nonsense Field Guide for Creative Entrepreneurs.
In this interview, she describes how RAW came to be (and her background as a fashion designer); how she’s grown it into a global organisation; and she shares some tips from her book on how you can be more successful as a creative entrepreneur.
Have you ever wanted to hear the other side of the story?
What’s it like to be the partner of a creative entrepreneur?
What’s it like working full-time with your spouse in your business?
Who does the washing? (Spoiler: not Jess.)
We answer all these questions and more in this special, 200th episode of the Create & Thrive Podcast, where I interview my husband and right-hand-man, Nick Bianchi, on the show!
I did a call-out for questions… and boy, did you all deliver! So I asked, he answered, and we bantered about our experience working together and sharing all aspects of our lives over the last decade – since before Epheriell even began.
We had a lot of fun recording this, so I hope you enjoy listening to Nick’s experiences, and this glimpse ‘behind the curtain’ of a self-employed couple.
Do you have big ideas… but struggle to make them happen?
I can’t count the number of projects I’ve never started, or not done properly, or been up at all hours trying to finish by a deadline!
Why does this happen?!
Because we don’t project manage properly, that’s why.
Today’s guest is here to save us from all of that! Kate Hutcheson of the Efficient/Creative has turned her years of project management experience to helping creatives like you and me work out how to get big things done.
She outlines a super-simple method for you to follow in order to plan and execute your next project… properly!