[210] 6 years, 12 employees, and $1 mil revenue… the inspirational story of Popov Leather.

Imagine starting a business because you just wanted to make yourself the perfect wallet… and then looking back 6 years later to discover that you’ve got 12 employees, 2 children, and over a million dollars in revenue?
 That’s the position that my guest today – Ryan Popov – finds himself in – and as he stated himself in the podcast, he never dreamt he’d be where he is today when he was perfecting that wallet for himself 6 years ago.

His business has been incredibly successful in a relatively short timeframe, and in this episode he shares:

how (and why) his business has grown so quickly;
how he and his wife (who is equal partner) balance work and family;
the differences between selling on Etsy and on his own website;
how he and his wife took the leap from being employed to full-time self-employment;
the marketing strategies that have worked for him, and much more.
 I had so much fun chatting to Ryan for this episode – he’s clearly passionate about his craft, and about his business, and I hope you enjoy listening to his story as much as I did!

[203] Emails that Get Attention with Katie Salmon

You’ve heard you should be using email to market your handmade business – but how do you get people to open – and act on – your emails?
My guest on this episode – Katie Salmon – is a self-proclaimed marketing geek and spends her days dreaming about how to help business owners sell more stuff. Since 2016, she’s been serving clients through her boutique marketing agency Katie Does Marketing, where she has helped shop owners turn email marketing into a lucrative sales channel.

But Katie knows that not all businesses are ready to outsource their marketing, so this year, she co-founded Shop Pop, a one-stop resource center with marketing education and templates. Through Shop Pop, Katie hopes to help shop owners get the skills and confidence they need to do better their marketing in less time.

[201] Heidi Luerra and the Work of Art

You know I’m all about no-nonsense advice about growing a creative business – and my guest today is aaaaall about that.
Heidi Luerra is the founder and force behind RAW artist showcases, which she founded in LA 10 years ago.

She’s also the author of the upcoming book The Work of Art: A No-Nonsense Field Guide for Creative Entrepreneurs.

In this interview, she describes how RAW came to be (and her background as a fashion designer); how she’s grown it into a global organisation; and she shares some tips from her book on how you can be more successful as a creative entrepreneur.

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