So you want to get your handmade products into shops, galleries, or boutiques… BUT – how do you find the right ones to approach?
There are a ton of ways to do this – many of which we teach in my newly available course – Wholesale Know-How – but in this episode, I’m outlining just 5 of the strategies you can use to track down potential new stockists who would be a perfect fit for your product.
It’s important to get this step right, so you don’t waste time approaching the wrong type of stores. Of course, not every store you approach will say yes (even if you are a perfect fit!) but you vastly increase the likelihood of a store buying from you if you do the research and hard yards beforehand to make sure they’re a great fit.
What is it really like to own a brick & mortar retail boutique in the current economic climate?
My guest today – Meg Sutton of Belle & Union – has an interesting business trajectory.
She was working full-time, doing wedding invitations on the side… and then decided she wanted to launch her own business.
Instead of just opening an online shop, she worked for a full year behind the scenes, then launched her business at a major trade show in the USA.
It was a big success, and her business grew from there – to moving from strictly wholesale to also selling online – to now, where she has been running her own brick & mortar shop in San Antonio, Texas.
In this episode, we discuss her journey, and the realities of owning a b&m business – the ups and the downs.
If you’ve ever dreamt of opening your own shop (and let’s be honest – who hasn’t?!) don’t miss this episode.