So often when we think of branding, we only think of colours, fonts, logo. It’s so much more than that.
You’ve got to start from the foundations of your biz.
Ask yourself these 2 questions:
- What is it all about?
- Why should anyone care?
In this video, I talk about the process of examining (and building) strong foundations for your business, so that you can answer the questions above – and so you can use this knowledge to help you with the more superficial aspects of business branding.
You can listen to this podcast below, or on your fave podcast app – or you can watch it on youtube!
Brand your Craft
Does your handmade business have a strong brand identity?
Or are you just treating your creations like commodities – trying to compete on price, and failing to stand out in a crowded marketplace?
Creating a strong, unique brand identity is fundamentally important if you want to make your business stand out from the others in your niche.
Watch on YouTube…
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Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.
In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.
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Highlights from this episode:
What are your Core Values? (You/your business)
How will you design your business to reflect them?
What are the Core Values of your customers?
NOW, you can ask the following question:
How will you attract the right people to your business?
- Your photography style
- Your copy (language – in descriptions, about page, social posts)
- Your visual branding (colours, fonts, logo, owner photo)
Want to start or overhaul an Etsy shop?
Download this FREE 2-page checklist now - it's part of my Handmade Business Toolkit for Makers.
Don't make those common Etsy mistakes: make sure your Etsy shop is the best it can be!
(P.S. It’s also packed full of links to additional resources on all aspects of Etsy shop setup.)