Do you have an intentional brand for your handmade business that draws in your ideal customer – and actually repels those who aren’t?
People make a split-second decision about your business the moment they see your branding – whether that’s your website, instagram feed, business card, market stall… any touchpoint they have with your business.
Are you sending the right message?
Are you engaging and enticing your ideal customers with your branding? Or are you making one of many branding blunders that will turn them away?
In this episode, I talk to my friend and branding expert Julie Gibbons about all things branding. We discuss:
- why branding is more about emotion than logic
- how you might be fading into the noise through haphazard branding
- the most important first step you need to take in order to craft a compelling brand
- and much more!
Brand Your Craft – the self-study e-course that Julie wrote for Create & Thrive – has had a full update!
BYC 2.0 is now available – with completely updated guidance, new recommended software, and updated tutorials.
Support the show
You can make a secure donation (of the amount of your choice) via the Paypal button below.
Each donation helps cover the cost of hosting, show-note writing, research, interviewing, recording, editing, etc. etc.
In short – it helps to cover the time and financial costs of putting together a free weekly show to help you grow your handmade business.
You can also:
- Leave a review on the C&T FB page.
- Leave a review on Apple Podcasts.
- Join the Thriver Circle – without the members of the Circle, this podcast would not be possible.
Want to start or overhaul an Etsy shop?
Download this FREE 2-page checklist now - it's part of my Handmade Business Toolkit for Makers.
Don't make those common Etsy mistakes: make sure your Etsy shop is the best it can be!
(P.S. It’s also packed full of links to additional resources on all aspects of Etsy shop setup.)