Customers don’t demonstrate loyalty to commodities, but they can fall in love with a brand.

Product – Meaning = Commodity.

Product + Meaning = Brand.

~ Bernadette Jiwa

Does your handmade business have a strong brand identity?


Or are you just treating your creations like commodities – trying to compete on price, and failing to stand out in a crowded marketplace?


Creating a strong, unique brand identity is fundamentally important if you want to make your business stand out from the others in your niche.


Having a compelling brand is essential to ensure that the right people find you, connect with you, and remember you.

A strong brand is also vital to position your work as quality – so that people will not only be willing to pay a fair price, but will enthusiastically pay what your work is worth!

The first step towards creating a community of dedicated fans is to create a brand that speaks to them – a brand that they can fall in love with.

Even if you don’t have any graphic design or branding experience, you can create a compelling brand – you just need to know the steps to take and the tools to use.


This is exactly what Brand Your Craft will teach you.

Jess’s latest class on branding is amazing whether you’re just getting started in business, or have been doing this for a while.

It’s delivered in a way that’s easy to consume yet packs a huge punch – you end up accomplishing so much over the 14 days!

I’ve done a lot of work on my brand, but there’s always room to grow, and this course helped me step back and look at my branding with fresh eyes, tightening and adjusting to make it even stronger.

Most of all: I love that it’s aimed specifically at product-based businesses, so I could really relate it to what I do!

Arielle Rassel


The course will cover:


  • How to pinpoint your unique Brand Personality
  • How to determine your Ideal Customer
  • How to style product photos
  • Where to find stock images and how and when to use them to support your branding
  • Exactly how to determine the colour scheme of your brand
  • How to choose the right fonts for your brand (and what NOT to do when it comes to choosing and combining fonts)
  • How to style and frame your profile/about page photo
  • The use of overlays and other photo editing elements
  • How to put everything together into a comprehensive Brand Style Guide
  • A step-by-step tutorial on how to create a website or shop banner

I am so glad I decided to do this course – I wish I could have done it years ago!

Even though I’ve had my business for a couple of years and have been continually working on creating a cohesive brand, this course really helped me to identify some areas where I was lacking and some that I hadn’t even thought of.

It’s delivered in manageable chunks, is easy to follow and is full of thought provoking ideas. The daily action steps are easy to complete and very worthwhile. My favourite was Day 13 when we put together our own Brand Style Guide – a very useful document!

For me, this course brought together information that I’d previously only found in bits and pieces and tied it all together in one complete package.

I highly recommend it to anyone starting out or those wanting to improve the cohesiveness of their brand!

Vicki O'dell-Fontana

Meet Your Teacher… Julie Gibbons

{Note from Jess: I invited my friend Julie to create this course for you! Why? Because branding is what she does.}

Hi! I’m Julie Gibbons – lover of pattern, texture and colour, and I’m on a mission to make the world a more beautiful place through good design.

I’ll ask you the right questions to get you thinking, show you the right tools that do exactly what you need, and give you the know-how on how to put it all together, so you can create a brand that you’re proud of.

And when you’re proud of what you do, it beams out of you like sunshine and your audience loves you. And that means EVERYONE wins.

When I’m not wrangling my partner and our three kids or speed-scrolling through Facebook, I spend my time creating beautiful branding and websites for women in business, and teaching design at uni.

I live in the middle of NSW on a farm.

The Brand Your Craft course is a definite must-do for anyone running a handmade business, or even looking at starting one.

With simple step-by-step daily actions, it will help you to develop the design skills you need to create your own unique brand.

You don’t need to be a designer to start.

This course will give you everything you need to learn the basics so you can build your own beautiful brand for your business.

Donna Duncombe



How will the course be delivered?

BYC is a self-study e-course. That means you will receive your first lesson within minutes of purchase!

You will receive 14 lessons via email. Lessons are in written format.

You will receive one lesson per day for 14 days, and the final email will contain all the lessons in one summary document for future easy reference.


How much time will the course take to complete?

Some lessons will only take 10-20 minutes to complete – others will take much longer. It will vary depending on how much work you’ve done previously on your brand. Each lesson has a teaching section, followed by ‘Action Steps’  – that day’s tasks to complete.


Is there any interaction with the teacher during the course?

No. As this is a self-study course, it is completely self-directed.


Do I need any graphic design experience or expensive software?

No and no! We’ll teach you the theory you need to know, and any software we recommend is free to use.


How much does this course cost in my currency?

Please visit xe.com to convert the AUD course cost to your currency.


If you are looking for some input on how to present your business, then completing the Brand your Craft Course is a must do.

In her comprehensive 14 day guide, Julie gives you the skills to express yourself and pull together your own unique brand.

By the end of the course you will have a clear idea of your brand and how to express it.

Jenny Latto

Are you ready to Brand Your Craft?

  • Brand Your Craft covers all the major aspects of branding, with a special focus on the visuals of your brand.
  • It shows you how to pull together a cohesive ‘look’ that both expresses your uniqueness, and is also enticing to your potential customers.
  • It’ll help you choose exactly the right colour palette for your brand, and the right fonts that will help you immediately express your Brand Personality.
  • It will give you the skills you need to make clear design choices when it comes to styling your own product photos, and when choosing other images to use within your branding.
  • All of this will come from a strong foundation that you will lay down by discovering your Brand Personality, your Ideal Customer, and your Point of Difference.

I took this course in the knowledge that I had a really hectic market schedule ahead and wanted to go into the events feeling confident and well prepared.

I was pleased to find that each lesson was concise and very relevant.

I gained so much by narrowing down who my ideal customer is and understanding their needs. This course delivered so many insights and tips on engaging customers. The freeze phrases and creating a bank of these proved particularly helpful.

I’m really pleased to say that this course positively changed not only my sales outcomes ( YoY comparison), but also my approach to, and preparation for markets

Arita Ghedini


Enrol now and get your first lesson within minutes!


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Please remember – this e-couse is a tool for you to use – I cannot and do not guarantee the results you see from following the advice given within will be the same as mine or others. Only you have the power to make your business a success. Any and all liability is limited to the purchase price of this e-course.

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