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[65] How to Start or Get Featured on a Podcast with Katie Wyatt

In this Episode I chat all things podcasting with Katie Wyatt, who not only runs her own successful podcast, but also helps other people get their podcasts up and running.

This episode is by request – I’ve had a number of you ask me about podcasting, so when I met Katie a few months back, I thought she’d be the perfect guest to have on the show to cover this topic.

I chat with Katie about the hows, whys, whens and whos of podcasting and how you can get started. We also talk about what you can do to be featured on podcasts.

Podcasts are becoming more and more common as a platform to promote and grow your business. It is a great way to find your audience and to really engage with them.

Podcast audiences can be really loyal listeners and as such can create quite a personal way of finding and keeping the customers you want.

If you’re a maker, don’t be limited by the idea that ‘I can’t do a podcast, what would I talk about?’ There’s real space in the podcasting community for podcasts about creativity and making.




Quotes and highlights from this Episode:

  • Firstly – how are you supposed to constantly come up with content for your podcast?
  • Start with thinking about an interview format as it is a great way to start and begin the content creation of your podcast.
  • Don’t be afraid to re purpose previous ideas and/or blog posts.
  • You will soon find the content starts to build up very quickly and you are never short on ideas!
  • People feel very connected to the podcaster – more so than a blog. It is somehow more personal.
  • Create structure for your podcasts so that you don’t end up rambling.
  • ‘You need to work out how to make sure people find you, listen to you and then engage with you’ {Katie}
  • Secondly – How do you put it all together technology wise?
  • Skype is a fantastic way to record interviews and there are also programs such as Amolto and Audacity which are free recorders that integrate with Skype.
  • You want to make sure you have crisp clear sound which is also important when it comes to choosing a microphone.
  • You don’t need much to get started and you certainly don’t need to spend a fortune.
  • You will need somewhere to host your podcasts such as your own website or an online hosting platform.
  • Last but not least – How do you get the word out?
  • It is important to put work into marketing your podcast.
  • ‘You have to work to get noticed’ {Katie}
  • You need your listeners to subscribe, rate and review!
  • Use your existing email list and get the word out there on social media too.
  • Treat it like a mini launch and let everyone know!
  • It is ideal to have a weekly podcast but if that is too much commitment fortnightly is okay too.
  • Want to get featured on a podcast rather than recording your own? Here are a few tips;
  • 1. Find creatives who you admire that have been interviewed on a podcast and that just may be a great one to pitch to.
  • 2. Listen to the content of the podcast before you pitch to make sure your pitch fits their style.
  • 3. Be prepared to be turned down. Expect it. But if you keep at it you will get a yes and that is worth it.
  • Want to learn more? Katie has some great lessons on podcasting which you can check out at Secretpodcaster and Podwell.


Download or Listen to This Episode

(You can also subscribe to the podcast and listen to this episode on iTunes + Stitcher – just search ‘Create & Thrive’.)


Van Den has written 320 posts in this blog.

Jess Van Den is the editor of Create & Thrive, and has been a full-time creative entrepreneur since 2010. She makes eco-conscious, contemporary, handmade sterling silver jewellery under the Epheriell label, and blogs about her jewellery and other beautiful things at You can catch her on twitter @JessVanDen.



Well…I listened to this podcast just last night. Hoping to find gems about how to pitch my business to a favourite podcaster. So instead of hastily writing a request to those 3 podcasts I admire (Subtle Disruptors- Adam Murray, This Family Life- Nicole Avery, and (yes) Create and Thrive) admire…I thought. No. Wait…what did Katie and Jess say? “Think this through and write a proper thought out email.” I was all set to do so. But in the meantime, I’d had a look at a few profiles on “linked in”(which of course notified them of stalkers- unintentional but yay!)….then this morning- I had a “linked in” message from Adam Murray asking ME, if I’d do an interview around them momentum that’s building around Our Little Caravan on his podcast Subtle Disruptirs! (Ummm…let me think about that- heck yeah! ) Now I can start freaking out about what to say- right?

What say you?