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[97] How To Expand Your Business with Poppy Treffry

 

Most of us have no idea where our business will take us or where it can take us. Will it grow? Do you want it to grow?

Do you have visions of your business expanding beyond just you? Maybe you want to be the next Dinosaur Designs, Jonathan Adler… or Poppy Treffry?

In this episode I chat with Poppy Treffry, who runs a very successful creative business that has shown impressive growth since she began. Poppy is from Cornwall, England, and currently runs her own textile business, which has grown to the point where she now has 2 retail stores, and 15 staff. All her work is still handmade locally, and designed by Poppy.

Poppy shares the how’s, the why’s, the challenges she has had to face, and the experiences she has encountered along the way.

If you ever plan on expanding your business – or, if you’re on the fence about the idea of having employees – don’t miss this interview!

 

 

Quotes and highlights from this Episode:

 

  • Poppy’s little business evolved naturally and she made sure she took every opportunity available to her.
  • Her first staff member started with her within her first year of business when wholesale orders started rolling in.
  • Poppy decided to open her own retail store when she was pregnant with her daughter but it was a couple of years later that it became a reality.
  • Poppy now has two retail stores – both in seaside towns. Bliss!
  • Poppy hired her sister as help with marketing quite early on.
  • The next pair of hands needed were for packing and shipping orders.
  • There are now four people working for Poppy as makers.
  • There are now 15 members including shop staff, workshop hands and sales staff.
  • Poppy now has the title of ‘Design and Direction‘ within the business.
  • Managing the peaks and troughs are one of the biggest challenges she faces as a small business.
  • ‘Having enough time to be good enough, to be creating something new, something good and something that’s going to keep you ahead of the game is a challenge.’ {Poppy}
  • Selling to large retail stores and featuring in print have been great highlights fir the biz.
  • Social media and email newsletters have been vital for the business and a great way of keeping in touch with loyal customers.
  • You can find Poppy Treffry online here.

 

Download or Listen to This Episode

(You can also subscribe to the podcast and listen to this episode on iTunes + Stitcher – just search ‘Create & Thrive’.)

Jess

Van Den has written 358 posts in this blog.

Jess Van Den is the editor of Create & Thrive, and has been a full-time creative entrepreneur since 2010. She makes eco-conscious, contemporary, handmade sterling silver jewellery under the Epheriell label, and blogs about her jewellery and other beautiful things at Epheriell.com. You can catch her on twitter @JessVanDen.

Comments

Sylvia
Reply

Hi Jess, thank you for this very enjoyable interview – I was the person who suggested Poppy so I was delighted to see her featured!

Jess
Reply

Oh, brilliant! So glad to hear that, Sylvia!

What say you?