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[21] Why Pay for an eCourse When you can Google the Information for Free?

Have you ever asked yourself this question?

“Why should I pay for this e-courses when I can just Google this information for free?”

Let me start by saying: I am the queen of ‘Googling it’, and a huge amount of what I know about business, I have learned by figuring it out myself through trial and error.

It is absolutely a great, cheap, and legitimate way to learn. But it’s also a very slow way to learn!

Not only that – how can you know that you’ve found genuinely good advice? And how can you know you haven’t missed some vital piece of information that could save you time and money?

I think many people are under the misconception that when they purchase a course, they are just paying for the content. You aren’t. There are actually 4 things you’re paying for, and content is just one of them.

Listen in to this episode to find out just what those 4 things are. It will help you decide whether an e-course is worth your precious financial resources, or whether you’d be better off going it alone.


Quotes and highlights from this Episode:

  • Googling it is great for solving one focused problem.
  • It’s not the smartest way to learn.
  • “You don’t know what you don’t know.”
  • You’re not just buying the content of that course or the information that you’ll receive.
  • You are paying for content, experience, saved time, expertise of the teacher.
  • The content is always going to be available somewhere on the internet for free – not just all in one place, and perhaps not in a way that’s easy to absorb.
  • It’s hard to know what you’re looking for.
  • You can end up missing really crucial information which could make your life easier.
  • When you consider doing an e-course, look at the experience you’ll be getting. Does it allow you to interact with your classmates? How will the content be delivered? Do you get actual feedback from your teacher – can you ask questions?
  • “Choose a course that gives you the experience you want, as well as the content you need.”
  • Imagine: instead of spending years stumbling around in dark caves, trying to find your way to the treasure hidden deep within the mountain, someone came along and gave you a light and a map.
  • The question to ask yourself when you’re considering exchanging a little bit of your life for an e-course is – “Will the time I SAVE down the road outweigh the money I SPEND right now?”
  • Your teacher must have the knowledge and experience to teach you what you need to know in a way that you will find enjoyable, challenging, and truly useful.
  • You need to make sure that you really trust your teacher.
  • Does what they teach come from a place of hard-won experience?
  • “One small test for you to apply: if they tell you that achieving success will suddenly be guaranteed, fast, and/or easy if you just do their course – they’re lying.”
  • Success is in the application.
  • No-one can give you a magic formula for success.
  • Success looks different to everyone, and can be reached in so many different ways.
  • Time is life and when you exchange money for something, you’re exchanging it for time saved – a little bit of life. Make sure it’s worth it.


Download/Listen to this Episode

(You can also subscribe to the podcast and listen to this episode on iTunes + Stitcher – just search ‘Create & Thrive’.)


Van Den has written 319 posts in this blog.

Jess Van Den is the editor of Create & Thrive, and has been a full-time creative entrepreneur since 2010. She makes eco-conscious, contemporary, handmade sterling silver jewellery under the Epheriell label, and blogs about her jewellery and other beautiful things at You can catch her on twitter @JessVanDen.


Tracy Bayley

Hi Jess, Your podcast was linked in Kit and Clowder’s facebook page. I found it very interesting and informative. I had a bad experience with an online company a couple of years back and since then have been overly cautious of ‘buying’ into another ecourse. Your podcast resonated with me and has made me feel safe in knowing that the K & C group I have been following, seems to tick all of your boxes! Thank you.


Great podcast, found a link to this from the Kit and Clowder facebook page and really enjoyed this tremendously. Its nice to listen to someone else when you are working alone! I thought everything you said was spot on! Have you ever heard of “MOOK” classes before” (Massive Open Online Course)? Its part of a new open university concept started by MIT (around 15 years ago) but they’ve really come of age. Here is a link to the learning platform that offers a lot of classes you can “audit” for free from MIT, Harvard, and lots of other top tier universities from around the world, all in English.

What say you?