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[71] Why You Should Treat Social Media Like a Cocktail Party

In this episode, I share a helpful little analogy that will guide you through your interactions in the world of social media.

The fact is this: you cannot be part of every conversation that happens online. So often, when we start out, we feel like we should ‘keep up’ with all the conversations happening. We feel the dreaded FOMO – Fear of Missing Out – and it can stress us out!

Instead, I encourage you to think of social media like an eternal cocktail party. You can catch snippets of people’s stories and their lives, but it is never possible to always keep up with everything – especially as your networks expand.

In this episode I outline the do’s and don’ts of working the crowd in this virtual cocktail party.





Quotes and highlights from this Episode:

  • ‘Social media is like an eternal cocktail party that is always going on.’ {Jess}
  • ‘Let go of that fear of missing out, because it is impossible to keep up with everything.’ {Jess}
  • Remember they are real people, which can sometimes be harder than it sounds online.
  • Have a party pitch ready. A short snappy way to introduce yourself.
  • Be quick, interesting and engaging.
  • Don’t just sell all the time. Would you do that at a cocktail party face to face?
  • Be a real person and be human.
  • Don’t be afraid to be vulnerable. You don’t have to be perfect.
  • Think about how you can be educational, informative or inspiring.
  • What parties are your ideal customers going to?
  • Which social platforms do you and your ideal customers use and feel comfortable using?
  • You need to find the right party and then be there to network and socialise.

Download or Listen to This Episode

(You can also subscribe to the podcast and listen to this episode on iTunes + Stitcher – just search ‘Create & Thrive’.)


Van Den has written 319 posts in this blog.

Jess Van Den is the editor of Create & Thrive, and has been a full-time creative entrepreneur since 2010. She makes eco-conscious, contemporary, handmade sterling silver jewellery under the Epheriell label, and blogs about her jewellery and other beautiful things at You can catch her on twitter @JessVanDen.



Hi Jess, all your podcasts are highly informative & inspiring. I really look forward to listening to them every week. It’s like a nice pep talk. Keep it coming!


Great one Jess. So chuffed to see this as the topic for the week. Thanks for explaining further and the gold nugget – make sure you at the right cocktail party 😉

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