[69] How to Run an Effective Giveaway

The Create & Thrive Podcast 69


In this episode, I outline how to run an effective giveaway.

Giveaways pop up all the time on social media – and for good reason. If delivered in a well-planned, well-executed way, they can be a very effective marketing tool for small business.

Giveaways can be a great way to engage and build your audience. They are also a great way to celebrate something – such as a launch or new product – and, if done right, they can be very rewarding for all involved.

So before you decide to go ahead and start gift giving – make sure you listen to this episode to ensure you get the most out of your giveaway!





Quotes and highlights from this Episode:

  • 1. Set your goal.
  • Is your goal to make more sales, build up buzz for a new product launch, or build more followers and subscribers?
  • 2. Decide on a prize.
  • Make sure the prize is not onerous for you to create and make sure it is something people want.
  • 3. Set some Terms & Conditions.
  • You need to put these in place to protect you.
  • It is also important to check terms and conditions of the platform you wish to use. They may have certain rules you need to abide by.
  • What date will the competition close?
  • Who is the competition open to?
  • How do people enter?
  • You need to make this clear and as easy as possible. If it is too hard people won’t bother.
  • 4.What is your method of delivery?
  • You should decide what platform you will use to host the giveaway.
  • You need to know how you will keep track of entries.
  • There are some online platforms such as Rafflecopter you can use to make this easier.
  • 5. Decide on how you will promote the giveaway.
  • It really should promote itself but you should always be helping it along.
  • Sharing amongst your social networks is a great way to promote it.
  • Don’t be afraid to post the giveaway multiple times and ask friends to share.
  • ‘Shout it far and wide and tell people.’ {Jess}
  • 6. Consider a collaboration.
  • Get in touch with others to see if they are interested in being involved.
  • ‘Make new connections with people and build your networks.’ {Jess}
  • 7. How will you choose a winner?
  • Is the decision random, skill or effort based?
  • Random.org is great for helping pick random winners.
  • Make it clear when the winner will be announced. Generally 24 hours is a good starting point.
  • Be mindful of the winners privacy and don’t publish their details.
  • Always contact the winner first.
  • Will you need a back up winner? Have it in your T&C in the case you can’t get hold of the original winner.
  • 8. Providing the prize.
  • Provide the prize with great thought! Make it fun and celebratory and don’t forget to say thank you.
  • Ask your winner if they will share a photo.
  • ‘It’s another piece of content you can share with your audience, another story you can tell.’ {Jess}
  • Analyse how the giveaway went. What worked and what didn’t? This is important info for the next one!


Download or Listen to This Episode

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Van Den has written 388 posts in this blog.

Jess Van Den is the editor of Create & Thrive, and has been a full-time creative entrepreneur since 2010. She makes eco-conscious, contemporary, handmade sterling silver jewellery under the Epheriell label, and blogs about her jewellery and other beautiful things at Epheriell.com. You can catch her on twitter @JessVanDen.


Michelle from Atman Art Studio

Hey Jess!
I’m actually already running a competition. This podcast felt very serendipitous and I was happy to jhave done many of the things that you mentioned in the podcast.

Here are the details of the giveaway:

To celebrate my name change (from Emma Kay Inks to Atman Art Studio) I’m giving away 8 x pop corn post it notes.
To enter: Sign up to my mailing list at eepurl.com/caN3Ev.
Once I reach 100 subscribers on my email list I will giveaway 8 pop corn post it notes!
The winners will be selected using a randomly generated number sequence.
You can enter from anywhere in the world – I’ll post it to wherever you are located.
The link in my profile below is to an image of the pop corn post it note.


(I posted this twice because I think the previous post may have been caught by a spam filter because it included 2 x links)

Kay Euphemie

Hi Jess,

Just a the right time for me, as I am shortly doing a giveaway. Most of the things you addressed I have thought about, but some of your suggestions I haven’t. I will tag create and thrive so you can check it out when I run it.


What say you?