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[69] How to Run an Effective Giveaway


In this episode, I outline how to run an effective giveaway.

Giveaways pop up all the time on social media – and for good reason. If delivered in a well-planned, well-executed way, they can be a very effective marketing tool for small business.

Giveaways can be a great way to engage and build your audience. They are also a great way to celebrate something – such as a launch or new product – and, if done right, they can be very rewarding for all involved.

So before you decide to go ahead and start gift giving – make sure you listen to this episode to ensure you get the most out of your giveaway!




Quotes and highlights from this Episode:

  • 1. Set your goal.
  • Is your goal to make more sales, build up buzz for a new product launch, or build more followers and subscribers?
  • 2. Decide on a prize.
  • Make sure the prize is not onerous for you to create and make sure it is something people want.
  • 3. Set some Terms & Conditions.
  • You need to put these in place to protect you.
  • It is also important to check terms and conditions of the platform you wish to use. They may have certain rules you need to abide by.
  • What date will the competition close?
  • Who is the competition open to?
  • How do people enter?
  • You need to make this clear and as easy as possible. If it is too hard people won’t bother.
  • 4.What is your method of delivery?
  • You should decide what platform you will use to host the giveaway.
  • You need to know how you will keep track of entries.
  • There are some online platforms such as Rafflecopter you can use to make this easier.
  • 5. Decide on how you will promote the giveaway.
  • It really should promote itself but you should always be helping it along.
  • Sharing amongst your social networks is a great way to promote it.
  • Don’t be afraid to post the giveaway multiple times and ask friends to share.
  • ‘Shout it far and wide and tell people.’ {Jess}
  • 6. Consider a collaboration.
  • Get in touch with others to see if they are interested in being involved.
  • ‘Make new connections with people and build your networks.’ {Jess}
  • 7. How will you choose a winner?
  • Is the decision random, skill or effort based?
  • is great for helping pick random winners.
  • Make it clear when the winner will be announced. Generally 24 hours is a good starting point.
  • Be mindful of the winners privacy and don’t publish their details.
  • Always contact the winner first.
  • Will you need a back up winner? Have it in your T&C in the case you can’t get hold of the original winner.
  • 8. Providing the prize.
  • Provide the prize with great thought! Make it fun and celebratory and don’t forget to say thank you.
  • Ask your winner if they will share a photo.
  • ‘It’s another piece of content you can share with your audience, another story you can tell.’ {Jess}
  • Analyse how the giveaway went. What worked and what didn’t? This is important info for the next one!


Download or Listen to This Episode

(You can also subscribe to the podcast and listen to this episode on iTunes + Stitcher – just search ‘Create & Thrive’.)


Van Den has written 319 posts in this blog.

Jess Van Den is the editor of Create & Thrive, and has been a full-time creative entrepreneur since 2010. She makes eco-conscious, contemporary, handmade sterling silver jewellery under the Epheriell label, and blogs about her jewellery and other beautiful things at You can catch her on twitter @JessVanDen.


Michelle from Atman Art Studio

Hey Jess!
I’m actually already running a competition. This podcast felt very serendipitous and I was happy to jhave done many of the things that you mentioned in the podcast.

Here are the details of the giveaway:

To celebrate my name change (from Emma Kay Inks to Atman Art Studio) I’m giving away 8 x pop corn post it notes.
To enter: Sign up to my mailing list at
Once I reach 100 subscribers on my email list I will giveaway 8 pop corn post it notes!
The winners will be selected using a randomly generated number sequence.
You can enter from anywhere in the world – I’ll post it to wherever you are located.
The link in my profile below is to an image of the pop corn post it note.


(I posted this twice because I think the previous post may have been caught by a spam filter because it included 2 x links)

Kay Euphemie

Hi Jess,

Just a the right time for me, as I am shortly doing a giveaway. Most of the things you addressed I have thought about, but some of your suggestions I haven’t. I will tag create and thrive so you can check it out when I run it.


What say you?