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[87] Enticing People to Join – and Stay On – Your Mailing List

Have you got a mailing list for your business?

If you don’t – you should! A mailing list is the most direct and intimate form of communication with your customer. It’s a must-have for marketing.

BUT – how do you encourage people to sign up? And to stay subscribed?

In short – people will opt-in if you give them a compelling enough enticement; and they will hang around if you give them value.

In this episode I talk about how to entice people to subscribe to your mailing list and importantly, how to keep them there.

 


 

 

Quotes and highlights from this Episode:

  • Why would people sign up in the first place? What enticements are in place?
  • Free shipping is a common offer and this needs to be decided on the basis of your products.
  • Be clear on limitations is the offer for the first order, a month or a year?
  • Dollar amount discounts are also a great way to entice people to sign up.
  • Whatever it is that you can offer you need to make sure it is enticing enough for people to want it.
  • So what about e-products?
  • Content freebies like patterns, a workshop or an e-book are fantastic.
  • Any content that is relevant and useful can be given away to your new subscriber.
  • ‘It has to be something to do with your business and something that people want.’ {Jess}
  • Use your mailing list to build a relationship by educating your customers about your product.
  • Then what? How do you keep them? There has to be a reason for your customer to stay subscribed.
  • Give them something of value for the life of the subscription.
  • Specials, discounts, information, VIP – there are lots of different things depending on your business.
  • Think about why you would want to subscribe to your mailing list. Put yourself in the shoes of your ideal customer.
  • Experiment – find out what works through trial and error until you find what is growing your email list and keeping them engaged.

 

Download or Listen to This Episode

 

(You can also subscribe to the podcast and listen to this episode on iTunes + Stitcher – just search ‘Create & Thrive’.)

Jess

Van Den has written 367 posts in this blog.

Jess Van Den is the editor of Create & Thrive, and has been a full-time creative entrepreneur since 2010. She makes eco-conscious, contemporary, handmade sterling silver jewellery under the Epheriell label, and blogs about her jewellery and other beautiful things at Epheriell.com. You can catch her on twitter @JessVanDen.

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