Usually, we focus on getting more traffic to our handmade shops online.
However – have you ever thought about your conversion rate?
Out of the traffic you get through your virtual door – how many of those potential customers become actual customers?
In today’s episode, I’m going to be sharing 8 possible reasons why your shop is struggling to convert those visitors into customers.
If you’ve ever asked yourself ‘I’m getting all these visitors, but no-one is buying… why?’ – then this episode is for you.
If you’ve never calculated your conversion rate before, there’s a handy formula further down – make sure to check out what YOUR conversion rate currently is – and see if it’s something you need to work on improving.
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Quotes and highlights from this episode:
First – know your conversion rate. If you’re seeing less than 2 percent and your conversion ask isn’t significant, you’re likely facing a conversion problem
(Number of sales you get per month / number of visitors to your site per month) x 100 = your conversion rate as a percentage
- Bad photography/lacking photography (size, in situ)
- Descriptions that lack crucial detail (not answering common objections/questions)
- Overly complex checkout process
- Website is difficult to navigate/poorly designed
- Lack of trust (not having https for example, no reviews, no real name)
- You aren’t marketing to the right people (ideal customer)
- Mismatch between price and perceived value
- Choice paralysis (too many options)