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[43] 5 Steps to Stellar Product Photos

Product photography can be a little daunting if you aren’t experienced.

Product photography is one of those aspects to your creative business that you need to master but it is also one that often gets neglected.

If you are about to launch your online shop or if you need some more skills in order to improve on your existing product photos this podcast is a great help to getting you on the right track.

In it, I take you through the five most important steps you need to take in order to create great photos that will engage your audience.



Quotes and highlights from this Episode:

  • ‘Your product is the star of the show’. {Jess}
  • Product photos are your key to running a successful business.
  • Look for that elusive wow factor in your photographs!
  • ‘Your photos are the window through which your customers can peer into your world’. {Jess}
  • Your social media and marketing photos must also be top notch.
  • Your photographs will probably be the thing that convinces your customers to press the buy button.
  • 1. Background
  • Your background underpins the feel of your photo.
  • You don’t want your product to blend with the background, you want it to stand out.
  • Experiment until you find what works best.
  • 2. Styling
  • Props, position and angle are all important in the styling of your product photography.
  • Your main photo needs to grab the attention of your customer.
  • 3. Lighting
  • Your choice of lighting really affects the mood of your photos.
  • Play around with lighting to help create the feel you are after.
  • Avoid strong shadows and use natural light.
  • 4. Focus
  • ‘In order to craft an excellent photo it has to be in focus’. {Jess}
  • 5. Editing
  • Editing your phots is a vital step to take your photos from good to amazing.
  • ‘Publishing your product photos to your shop without editing them is like making a cake mixture and not putting it in the oven’. {Jess}
  • Your editing needs to make your product look as true to life as possible while still standing out.
  • Make sure you have a policy in your shop to address editing and difference in monitor colours.
  • ‘The five elements all need to be in harmony, and work together in order to create a truly breathtaking product photo’. {Jess}
  • Podcast Ep 13: How to Take Stand-out Product Photos with Jeffrey Opp. 
  • Don’t neglect your product photos. Great product photos will ultimately lead to you making more sales.


Download/Listen to this Episode

(You can also subscribe to the podcast and listen to this episode on iTunes + Stitcher – just search ‘Create & Thrive’.)


Van Den has written 320 posts in this blog.

Jess Van Den is the editor of Create & Thrive, and has been a full-time creative entrepreneur since 2010. She makes eco-conscious, contemporary, handmade sterling silver jewellery under the Epheriell label, and blogs about her jewellery and other beautiful things at You can catch her on twitter @JessVanDen.

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