Do you have a mailing list for your handmade business?
Even if you haven’t started your business yet, you can start collecting email addresses to ensure that you start off with a bang.
If you do have a business, then you need to be using email marketing to grow it.
But how?
I’ve created a number of resources to help you set up and grow a successful list in the past.
(You can find 2 workshops on this in the Thriver Circle – Introduction to Email Marketing + Intermediate Email Marketing Strategies. Join the Circle and get access to these right now!)
Today, my guest is Chanelle White, who is a Shopify designer and strategist.
She and I talk sales funnels – the process of enticing folks to sign up to your email list… and what to do with them once they’re there!
Chanelle is going to be joining me in the Thriver Circle for a live chat about email funnels and Shopify on Wednesday the 28th of Feb, Brisbane time (this is Tuesday, 7pm Eastern US time). If you’re a member of the Circle, don’t miss this opportunity to pick the brain of an expert!
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Quotes and Highlights from this episode:
- Our guest today, Chanelle White, is a Shopify design expert.
- A challenge many makers face is how to direct traffic to their website.
- With a sales funnel, people interested in your product can opt in (often with a freebie as an incentive) and their details become part of your subscription base.
- When building a website, this can be achieved by creating a landing page with a single offer or enticement.
- For an established website, use pop-ups.
- “Pop ups are a really great tool but you need to be strategic on how you use them” {Chanelle}
- Avoid pop-ups being too invasive. Give website guests time to connect with your site before the pop-up engages or use an exit intent option.
- “Be mindful and don’t be intrusive (with pop-ups). You want to make sure people want to stay on your website” {Chanelle}
- If you have a stand-alone website, aim for a blog as well. Regular blogging builds your SEO and drives traffic to your site.
- Blog content does not have to be solely promotional driven. Use this space to connect with customers and build relationships.
- Email marketing is a powerful tool when used well. Ideally you will want to send emails weekly, but keep in mind your resource capabilities.
- Use a conversion strategy in your emails by offering a discount or a special promotion and include an expiry date to encourage people to purchase now. But, be wary of holding sales or promotions too frequently and lessening their impact.
- Email marketing is reliable – unlike social media there are no changes to algorithms and until your customer opts our you have direct communication.
- Scarcity can be a powerful sales driver.
- Experiment with scarcity buy creating a limited run of a companion products to your main line.
- Find Chanelle online via her website.
*This page contains affiliate links. I only recommend products I have personally used or truly believe in.
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