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[40] 5 Things You Need Before You’re Ready To Sell Craft Online


Having an online presence is one of the most important things you can do for your handmade business.

If you are yet to launch your online shop; are on the fence as to whether it’s worth it; have been thinking about it for a while and don’t know where to start; or you have one but you aren’t sure about how improve it – this episode is for you!

I outline the main benefits of having an online shop – even if selling online is not your primary venue of choice.

I also share the 5 things you need to get a handle on before you can start successfully selling your work online.


Quotes and highlights from this Episode:

  • You need  to create an enticing, well functioning, cohesive and professional online shop.
  • ‘An online shop takes time and dedication but it is worth it’. {Jess}
  • You can accept orders while you sleep.
  • You are more likely to be accepted by retailers.
  • You don’t have to have heaps of stock already made.
  • You can reach your ideal customer no matter where they live.
  • You can start selling for a low initial cost.
  • You can work and sell from the comfort of your new home.
  • An online shop makes it easy for people to buy your work.
  • A strong online presence is very important.
  • The 5 things you need before you are ready to sell craft online?
  • 1. An attractive and useful product.
  • 2. A brand.
  • ‘Smart business people quickly realise the power of branding in all that they do’. {Jess}
  • Without constraints we have no boundaries or barriers.
  • 3. The ability to take stellar product photos.
  • ‘Your photographs will make or break your business’. {Jess}
  • 4. A basic understanding of SEO (Search Engine Optimisation).
  • 5. You need courage.
  • ‘Without courage you won’t succeed’. {Jess}
  • You need to believe in your brand, your products, and your photography.


Download/Listen to this Episode

(You can also subscribe to the podcast and listen to this episode on iTunes + Stitcher – just search ‘Create & Thrive’.)



Van Den has written 319 posts in this blog.

Jess Van Den is the editor of Create & Thrive, and has been a full-time creative entrepreneur since 2010. She makes eco-conscious, contemporary, handmade sterling silver jewellery under the Epheriell label, and blogs about her jewellery and other beautiful things at You can catch her on twitter @JessVanDen.

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