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Having an online presence is one of the most important things you can do for your handmade business.

If you are yet to launch your online shop; are on the fence as to whether it’s worth it; have been thinking about it for a while and don’t know where to start; or you have one but you aren’t sure about how improve it – this episode is for you!

I outline the main benefits of having an online shop – even if selling online is not your primary venue of choice.

I also share the 5 things you need to get a handle on before you can start successfully selling your work online.

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Quotes and highlights from this Episode:

  • You need  to create an enticing, well functioning, cohesive and professional online shop.
  • ‘An online shop takes time and dedication but it is worth it’. {Jess}
  • You can accept orders while you sleep.
  • You are more likely to be accepted by retailers.
  • You don’t have to have heaps of stock already made.
  • You can reach your ideal customer no matter where they live.
  • You can start selling for a low initial cost.
  • You can work and sell from the comfort of your new home.
  • An online shop makes it easy for people to buy your work.
  • A strong online presence is very important.
  • The 5 things you need before you are ready to sell craft online?
  • 1. An attractive and useful product.
  • 2. A brand.
  • ‘Smart business people quickly realise the power of branding in all that they do’. {Jess}
  • Without constraints we have no boundaries or barriers.
  • 3. The ability to take stellar product photos.
  • ‘Your photographs will make or break your business’. {Jess}
  • 4. A basic understanding of SEO (Search Engine Optimisation).
  • 5. You need courage.
  • ‘Without courage you won’t succeed’. {Jess}
  • You need to believe in your brand, your products, and your photography.

 

Download/Listen to this Episode

(You can also subscribe to the podcast and listen to this episode on iTunes + Stitcher – just search ‘Create & Thrive’.)

 

You're in - look out for the course in your inbox come January 1st!

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