Can I have a successful handmade business without Etsy?
Sometimes, it feels like everyone is on Etsy.
But… can you have a successful handmade business if you aren’t?
I discuss this very question in this week’s episode.
I outline the pros and cons of Etsy, and do the same for having your own, independent, online store.
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Download or listen to this episode.
Quotes and highlights from this episode:
- Why use Etsy? It is the premier online handmade marketplace, has a massive handmade product search engine, provides buyers with a sense of transaction secruity and will drive customers and revenue to you.
- If you have no experience with web design and management, start on Etsy. It makes setting things up simple.
- Etsy is a great learning space where to work on your photos, tags, captions and stock.
- However, “if you are serious about growing a part-time or fulltime business you should set up your own shop.”
- If you are doing large portions of marketing drive your business back to your own shop rather than Etsy.
- “The power of using Etsy is they should be driving the traffic for you – that’s the point!”
- Etsy is just one of many online marketplaces. Don’t forget Zibbet, Made It, DaWanda, and Not on the High Street.
- If you are in the growth phase of your business- get your work on to as many of these platforms as you can manage to drive business to your store.
- If you have a huge product range, pick a small sample of work and place that on a wider range of places.
- Building your own site allows for more control of look and feel and creates a sense of professionalism.
- Setting up a shop without Etsy is possible but does require more work.
- Focus upon social media, building a mailing list, selling wholesale and at markets to help build your audience.