[143] Growing a Jewellery Design Business with Priyanka Kedia of AYVA

 

Today’s story is of a woman who has come full circle.

Priyanka hails from a family of jewellers in Mumbai, but calls San Francisco home.

After working in a corporate career, a certain life event made her realise how meaningful jewellery can be… and started her on a journey of creating her own jewellery design business.

Her brand, AYVA, is now stocked in stores all over the USA, and today she shares her story of becoming an entrepreneur and a designer – and all the ups and downs along the way.

 

 

 

 

 

Quotes and highlights from this episode:

  • It takes time to find the right match for your business when outsourcing product manufacturing.
  • The most difficult part of the process is finding the right place and you have to trust that they will do as good a job as you will do yourself.” {Priyanka}
  • Priyanka took a year to research and plan for her business but in the end she just had to launch.
  • “You have to throw perfection out the door when you are an entrepreneur.” {Priyanka}
  • Trade shows can be a good place to make connections with potential wholesalers.
  • Be confident, persistent and resilient when sourcing wholesalers. Rejections will happen.
  • “Jewellery is not necessarily just an accessory. It’s such an important object – it holds life’s best memories.” {Priyanka}
  • Work life balance may happen over weeks rather than days.
  • Priyanka is able to work with her teams overseas once her children have gone to bed.
  • Your business goals will shift and change as your business grows.
  • “You have set goals, but you’ve got to be flexible with them as well.” {Jess}

 


 

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