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[119] 10 Steps to Wholesale Readiness

Are you ready to sell your handmade goods wholesale? Is that even something you want to do?

In this episode, I outline 10 steps to wholesale readiness – questions you need to ask yourself to know if selling wholesale is a good choice for your handmade business, and if so, are you ready to dive in?

If you’d like a free pdf copy of the questions and thinking points, scroll down and you’ll see just how to get a hold of that.

If you do decide that you want to sell wholesale, make sure you don’t miss out joining me and Melanie Augustin for our e-course Wholesale Know-How! Class starts Monday the 28th of August (2017, if you’re reading this in the future) and we only run the course once per year.

 

Quotes & Highlights from this Episode:

  • Not sure if your products are up to scratch for the wholesale market? Scout out the stores you would like to stock your work and assess the quality of the current products.
  • Easily replicable work is quicker to resupply and build your stockist list.
  • Quality control is key with wholesale especially if you are not the only maker of your products.
  • “If you are thinking about going into wholesale you need to go back and look at your pricing structure.” {Jess}
  • You should be able to sell your products at wholesale rates and still make a profit.
  • Avoid over-extending yourself – be realistic about your timeframes for manufacture and delivery.
  • Build a social media presence to demonstrate your market reach and potential for promotional activities.
  • Finding the right stockist takes time, energy and perseverance.
  • “Be selective with the stockists you approach – start small, start local.” {Jess}
  • Practise your product pitch until you have it pat.
  • Are you willing to take on assistance when you hit your wholesale ceiling?
  • “When you focus on selling wholesale it doubles your making workload.” {Jess}
  • You can choose how much of your business to make wholesale. (Jess shares an anecdote about finding a wholesale business balance with Epheriell).
  • Be clear about your wholesale goals.
  • “Until you decide why you are doing wholesaling you will struggle with progress” {Jess}

 

 

 

Download or listen to this episode.

 

 

You can also subscribe to the podcast and listen to this episode on iTunes + Stitcher)

Jess

Van Den has written 375 posts in this blog.

Jess Van Den is the editor of Create & Thrive, and has been a full-time creative entrepreneur since 2010. She makes eco-conscious, contemporary, handmade sterling silver jewellery under the Epheriell label, and blogs about her jewellery and other beautiful things at Epheriell.com. You can catch her on twitter @JessVanDen.

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