Yesterday we answered the question ‘what is marketing?’.
Today’s #MakingItPodcourse lesson is focussed on honing in on a vital part of the marketing puzzle – clarifying your brand story, including clarifying your Unique Selling Point (USP).
P.S. If you want more step-by-step help with this, check out my course Brand Your Craft.
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Listen to Lesson 16:
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What is the Making It Podcourse?
Over four weeks in July 2018, I’ll be releasing an episode/lesson of this course every day via the Create & Thrive Podcast (30 in total) on the topics of mindset, money, marketing, and business management.
I’ve created this course specifically for makers – those who create handmade goods to sell.
To create this FREE course, I’ve drawn on my 10 years of experience running my own successful handmade business, coupled with over 5 years of teaching other makers about handmade business right here at Create & Thrive.
I wanted to create something that was actionable and practical for all makers, no matter what stage of business you are at, and that would allow you to dig deep into 4 key aspects of the crafty biz journey.
I hope it helps your handmade business to thrive!
If you want to take your learning to the next level, the course conversation is happening daily over in my private membership community for makers – the Thriver Circle.
You can find out more about the oodles of benefits of membership right here.
Want to start or overhaul an Etsy shop?
Download this FREE 2-page checklist now - it's part of my Handmade Business Toolkit for Makers.
Don't make those common Etsy mistakes: make sure your Etsy shop is the best it can be!
(P.S. It’s also packed full of links to additional resources on all aspects of Etsy shop setup.)