There is SO much to learn when setting up an online shop for your handmade creations.
I mean – I have a whole course on it!
But today, I’m focussing in on 5 key aspects of setting up shop online that you can NOT afford to stuff up.
This is just the tip of the iceberg when it comes to selling online – it’s a steep learning curve for those who are not familiar with business and/or with the tech side of the equation… but I promise you that you CAN figure it out, and go on to have a successful online store!
Out of the almost 2,000 makers who responded to the State of Handmade 2020 survey, 59.3% were making the majority of their sales online. That means that there are a LOT of you who still haven’t tapped into the power of selling online.
And now, during this pandemic, it’s more vital than ever that you figure out the online world – because for most of us, it’s the only method we have to sell right now.
You can make it work! You just have to be patient, persevere, and believe in your ability to figure it out.
And if you find yourself feeling scattered, overwhelmed and lost – I can help you with that.
You can listen to this episode below, or on your fave podcasting app!
Do you want to learn how to set up your own online craft shop and get it right, first time?
Want access to a proven system that over 1,000 makers have used to set up a stellar online shop?
Check out my flagship course – Set Up Shop
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Quotes and highlights from this Episode:
- 1. Decide where you are going to sell
- There are so many website providers and online venues that it can be overwhelming to decide where to sell.
- There is no one size fits all.
- You should have your own website and you should have your own domain name to keep professional.
- 2. Work on your photography
- Once you change from hobby to business you really need to be thinking about your photography.
- Photography is super important in order to attract your customers.
- 3. Brainstorm your keywords
- The title of your product and the first few lines of the description are the most important places to have keywords.
- A keyword is a word or phrase that people will put into a search bar to find something.
- When thinking of keywords you need to put yourself in the mind of the customer.
- 4. Think about shipping
- Will you be shipping domestic, international or both?
- Never undercharge for shipping – you need to ensure you are covering these costs.
- 5. You need policies
- You need to have clear and up to date policies to protect you and be up front with customers.
- Your policies will always develop as your business grows.
- Read the policies of established businesses to get a good idea of what you should cover.
Want to start or overhaul an Etsy shop?
Download this FREE 2-page checklist now - it's part of my Handmade Business Toolkit for Makers.
Don't make those common Etsy mistakes: make sure your Etsy shop is the best it can be!
(P.S. It’s also packed full of links to additional resources on all aspects of Etsy shop setup.)