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[24] Blogging, Content, and Design Essentials with Arianne Foulks of Aeolidia

Today I am talking with the amazing Arianne Foulks from Aeolidia, with whom I discuss the essential website design and content elements that will ensure your site invites people in and encourages them to want to shop with you.

Arianne has a wildly successful web and graphic design studio, and directs a team of people who craft gorgeous websites for creatives. I invited her on the show because she knows what works! In this episode we talk about logo design, photography, content, and more – all the things which a great website needs to get right.

It’s so important to have your own home on the internet – somewhere that represents your business to the world and tells your business story. But it can be hard to know what to focus on when creating a website, as there are so many possibilities!

Listen in for Arianne’s top tips for making sure your business’s online home is the best it can be.


Quotes and highlights from this Episode:

  • “Have your own domain name even if you have other web presences.” {Arianne}
  • Get your domain name and point it to your primary online presence (e.g. Etsy)
  • Having your own domain belongs to you and nobody else unlike Facebook and Etsy when your shopfront belongs to those companies.
  • People want to go at their leisure and find out about you online before getting in contact.
  • It’s like having a menu in a restaurant, it’s a way to see what’s on offer before you sit down to eat.
  • Your about page is the most important thing to get done first on your website.
  • “People want to know who made it, why they made it and what their story is.” {Arianne}
  • Big beautiful photos are so important.
  • Tell a story with your products through styling.
  • “Learn a little bit about what makes good photography. Less of the technical stuff and more of what makes a great photo.” {Arianne}
  • Make sure you tell people your name so they feel they know you a little more.
  • Contact information is vital.
  • “It’s an important for searchability to keep your website up to date and relevant” {Jess}
  • It can be important to have both their own website and other online stores if possible.
  • It’s not enough to rely on Etsy or another platform to send them buyers.
  • “Relying solely on a company who is not under your control to send you customers is not ideal.” {Arianne}
  • Build up an audience on your own website.
  • “I can sell in Australian Dollars on my own website but in American Dollars on Etsy.” {Jess}
  • StitchLabs: A way to keep your inventory up to date on multiple platforms without having to do it manually.
  • It’s still very important to blog even when you have an ecommerce site.
  • “Those who have been in the blogging world for ages think it’s a no-brainer. But for newbies I understand the confusion about why you would blog.” {Jess}
  • You need to enjoy blogging to want to blog.
  • Blogging brings traffic to your site – partly through Google and SEO (Search Engine Optimisation).
  • Blogging gives you keywords which will eventually list on Google and traffic will come to you over the years.
  • “Having a blog can really humanise your brand.” {Arianne}
  • Establish yourself as an expert in something.
  • Once you start blogging it makes all your other marketing efforts easier.
  • Your social media is made much easier when you have your blog written and you can borrow content.
  • “Get yourself on a schedule and find something that you like and you enjoy doing with your blog.” {Arianne}
  • Make sure you’re keeping your target market in mind.
  • Video can be a great way to get more people interested in your website.
  • Make sure you have some keywords associated with your video so it’s searchable.
  • “There’s a lot of writing that goes into marketing.” {Arianne}
  • “When we say keywords, we don’t just mean individual words.” {Jess}
  • Think about it more like a ‘keyphrase’.
  • What are your customers going to be typing in?
  • Try not to use jargon and lingo that your customers may not know.
  • Keep working on your website as long as it doesn’t take you away from other aspects of your business that also may need work.


Download/Listen to this Episode


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Van Den has written 320 posts in this blog.

Jess Van Den is the editor of Create & Thrive, and has been a full-time creative entrepreneur since 2010. She makes eco-conscious, contemporary, handmade sterling silver jewellery under the Epheriell label, and blogs about her jewellery and other beautiful things at You can catch her on twitter @JessVanDen.


Emma Kay

Thanks Arianne and Jess for this helpful info. I just popped over to my blog and added a photo of myself to the about page. I have photos of myself on some posts and my etsy about page and across my other social media but I had overlooked putting on this important page on my own blog. I also added images of my items to the other pages. Because not every blog post includes an image of my items I thought it was good to have this visual anchor in place.

What say you?