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CT Podcast Ep 7 – Customer Service Do’s and Don’ts at Markets and Shows

It’s so important to be your best self when you’re selling your wares at a market or show. Often people make some big mistakes in how they present themselves and engage with their potential customer.

Kath and I talk about this very issue in this month’s Conversation podcast.

Kath has around 15 years of retail experience – including selling at many markets. Her training from larger chain stores has meant that she knows the tried and tested techniques we discuss to ensure a great customer experience.

We discuss her two pet peeves:

  1. Sitting down all day at your stall
  2. Not acknowledging your customer

And many more do’s and don’ts.

The most important part about the customer experience is that they leave your stall feeling like they were valued and that you were interested in what they had to say.

With these simple tips, you’ll be selling like a pro in no time!

Quotes and Highlights from this Episode:

  • Dress to impress but suit your brand aesthetic.
  • Smile or at least look like you’re enjoying being at the event.
  • If at all possible, don’t sit down. If you absolutely have to, only sit when customers aren’t around and stand when you see someone close to your stall.
  • Don’t read, play on your phone, or work on a project which is ‘all consuming’.
  • No need to be someone you’re not!
  • Choose something you genuinely like about their appearance and say out loud what you’re already thinking.
  • Don’t ever lie, or bend the truth.
  • “You can lose a sale, but you’ll keep the customer by being honest.” {Kath}
  • People flock to where there are other people and often will come over to see what everyone else is looking at.
  • Tidy your stall from the customer side of the table.
  • Chat to your neighbour but stop immediately if a customer comes over (and flag this with your neighbours beforehand).
  • Instead of reading or knitting, try discreetly writing info down about the customers who approach your stall to use this as ‘ideal customer’ info.
  • Have business cards, your brand name on your bags and anything else which will help the customer remember you when they get home.
  • “Verbally tell your customers which social media platforms you’re on if appropriate.” {Kath}
  • Ask customers to sign up for your mailing list.

Download/Listen to this Episode

(You can also subscribe to the podcast and listen to this episode on iTunes + Stitcher – just search ‘Create and Thrive’)


Do you struggle with selling at markets and shows? Are you ever left wondering why your neighbours are making a profit but you’re barely covering stall fees?

Our self-study e-course will teach you what you need to know to not only become an effective salesperson – but to actually even relax into and enjoy the process!



Van Den has written 319 posts in this blog.

Jess Van Den is the editor of Create & Thrive, and has been a full-time creative entrepreneur since 2010. She makes eco-conscious, contemporary, handmade sterling silver jewellery under the Epheriell label, and blogs about her jewellery and other beautiful things at You can catch her on twitter @JessVanDen.



thanks so much for this podcast. This is something I always worry about when holding a market stall. Not so much my setup but what to do. How to present myself. Do I sit, stand? Starting markets again in September so I will be well prepared for it this time. Thanks so much ladies x


Hi Jess! This comment is long overdue, but better late than never I guess! As a small handmade business owner, I’m really enjoying listening to your podcasts and reading your posts. All your content has been very useful for me in growing my business in a sustainable and manageable way. Create and Thrive truly is the best website for all handmade business owners out there! This particular podcast also guided me when I was running my first craft fair just yesterday. Thanks so much Jess!


Hi Hanna – thank you for such lovely feedback – I’m so glad you find C&T helpful!!

What say you?