by Jess | Marketing, Podcasts, Videos, YouTube
How can you sell if you don’t know who you’re selling to? All the marketing and advertising in the world won’t help your handmade business grow if you’re talking to the wrong people. So – who are the right people? They are your ideal...
by Jess | Interviews, Other, Podcasts
Commercial artist, author, creative director, maker, gallery artist… these are just a few of the monikers we can apply to my guest today – Beci Orpin. I was lucky enough to meet Beci at the BrisStyle Create + Connect Conference earlier this year. I loved...
by Jess | Photography, Podcasts, YouTube
I’ve made aaaaalllll the product photography mistakes – and today I’m sharing 5 whoppers you need to avoid in your own handmade product photography. Yep, I did all of these in the beginning – and they are all really good ways to destroy the...
by Jess | Interviews, Mindset, Podcasts
Today on the podcast we are visited by a maker of extraordinary paper sculptures. Zack started making his paper and wood birds after experimenting with his own Children’s book in which a little boy makes a bird lantern out of old book pages and willow sticks....
by Jess | Photography, Podcasts, YouTube
Stellar product photos are KEY to successfully selling your handmade creations online. There are lots of ways you can work to improve your photos (and if you need help, the C&T Guide to Product Photography will help) but today, I wanted to focus on 7 types of...
by Jess | Interviews, Photography, Podcasts
With more people than ever before selling online, you really need to stand out. And the best way to do this? Amazing product photos. My guest today – Amy Eaton – has been helping small businesses learn how to take better photos since 2017. Amy Eaton is a...