by Jess | Interviews, Podcasts
How do your customers know whether your business is for them? Your branding, of course! This instantly tells folks if your work is going to fit their lifestyle and aesthetics, and if it resonates with them, you’re more likely to capture and keep their interest....
by Jess | Podcasts, Videos
Over the years I’ve developed a system of capturing and organising ideas, information and appointments/tasks that works for me, a fully-self-employed woman who runs 2 businesses (and is part of a third).
The key? Stuff needs to be written down, and everything needs a specific home, so nothing gets lost or forgotten.
In today’s podcast/video, I’m going to share the exact system and tools (apps, etc.) that I use to stay organised, on-task, and keep everything running smoothly.
by Jess | Other, Podcasts, Videos, YouTube
Is it possible? Short answer – yes, absolutely!
This video/podcast is my longer answer 😉
Today, I’m going to share 9 ways to have a successful handmade business WITHOUT having to use or rely on social media to market your biz.
Combining some or all of the strategies I mention will help – the more ways you can get your work out there, the better.
by Jess | Other, Podcasts, YouTube
Are you preparing to start a handmade business? Today I interview my dear friend and maker Amanda, while she is in the process of preparing to launch her Etsy shop! I interviewed her while she was taking my course – Set Up Shop – and as we recorded this,...
by Jess | Interviews, Podcasts
Dana Midkiff has done an amazing job of growing a small handmade wreath business into an empire – and surpassing 7 figures in sales thanks to her Amazon Handmade shop. Dana was a CPA who did the 9-5 corporate thing for many years. When her 2nd child was six...
by Jess | Other, Podcasts, YouTube
Product photos are KEY when you want to successfully sell your handmade goods online. But so many people struggle to create excellent photos of their work. Today, I share 10 simple tips that will help you to take your product photos to the next level, and make them...