by Jess | Other, Podcasts, Videos, YouTube
As a seller, it’s your job to anticipate – and answer – any objections your customer may have to buying your product. Another way of putting this – don’t leave any of your customer’s questions unanswered! This sounds obvious, but...
by Jess | Podcasts, YouTube
Coming up with the perfect name for your handmade business can be tricky. There is a lot to consider – and it’s easy to make a blunder that you’ll regret down the line. I’ve named at least 5 businesses, and I’ve learnt a bit more about...
by Jess | Etsy, Interviews, Podcasts
How has running a handmade business changed over the last few decades? My guest today – Christine Tenenholtz – is an Albuquerque, New Mexico based ceramic artist who has been crafting her line of colorful stoneware out of her home studio since 1996....
by Jess | Other, Podcasts
Since this is on everyone’s mind, I wanted to discuss the potential consequences of COVID-19 on our businesses. Long story short: no-one really knows what the long-term consequences will be, but there are things we can do to better ride out this period of...
by Jess | Branding, Interviews, Podcasts
How much thought have you given to your branding, and how it shapes the story of your business? My guest today – Katie Saunders – specialises in helping creatives to clarify their branding. We discuss how much of ‘you’ to put into the business;...