#MakingItPodcourse: Marketing | Lesson 19: Use Your Mailing List

Social media is the lifeblood of many handmade businesses. But what happens if IG shuts down tomorrow?

You don’t OWN your IG, FB, or Pinterest accounts. But you can own a mailing list. The people who sign up have chosen to give you their email, and access to their inbox, and no-one but that person themselves can take that away from you.

In today’s #MakingItPodcourse lesson I discuss the vital importance of having an email list you can use to market your business.

 

Want a weekly lesson summary – including a list of all the action steps for that week in a handy downloadable and printable pdf?

 

Just enter your email below…

Listen to Lesson 19:

 

 


 

 

What is the Making It Podcourse?

Over four weeks in July 2018, I’ll be releasing an episode/lesson of this course every day via the Create & Thrive Podcast (30 in total) on the topics of mindset, money, marketing, and business management.

I’ve created this course specifically for makers – those who create handmade goods to sell.

To create this FREE course, I’ve drawn on my 10 years of experience running my own successful handmade business, coupled with over 5 years of teaching other makers about handmade business right here at Create & Thrive.

I wanted to create something that was actionable and practical for all makers, no matter what stage of business you are at, and that would allow you to dig deep into 4 key aspects of the crafty biz journey.

I hope it helps your handmade business to thrive!

If you want to take your learning to the next level, the course conversation is happening daily over in my private membership community for makers – the Thriver Circle.

You can find out more about the oodles of benefits of membership right here.

Jess x

 

#MakingItPodcourse: Marketing | Lesson 18: Improve your SEO

If you want to make sure your products get found, this is a crucial lesson!

On the #MakingItPodcourse today, we’re talking about Search Engine Optimisation – and how to make sure you’re optimising your product listings (and posts on IG and Pinterest) so that they get seen by your ideal customer.

 

Want a weekly lesson summary – including a list of all the action steps for that week in a handy downloadable and printable pdf?

 

Just enter your email below…

Listen to Lesson 18:

 

 


 

 

What is the Making It Podcourse?

Over four weeks in July 2018, I’ll be releasing an episode/lesson of this course every day via the Create & Thrive Podcast (30 in total) on the topics of mindset, money, marketing, and business management.

I’ve created this course specifically for makers – those who create handmade goods to sell.

To create this FREE course, I’ve drawn on my 10 years of experience running my own successful handmade business, coupled with over 5 years of teaching other makers about handmade business right here at Create & Thrive.

I wanted to create something that was actionable and practical for all makers, no matter what stage of business you are at, and that would allow you to dig deep into 4 key aspects of the crafty biz journey.

I hope it helps your handmade business to thrive!

If you want to take your learning to the next level, the course conversation is happening daily over in my private membership community for makers – the Thriver Circle.

You can find out more about the oodles of benefits of membership right here.

Jess x

 

#MakingItPodcourse: Marketing | Lesson 17: Improve your Visual Marketing

Today’s #MakingItPodcourse lesson is all about visuals.

In an ever-more visually-saturated world, we need to have stellar imagery to stand out from the crowd.

In this episode I focus on talking about why you need to improve your branding and photography in order to have a successful handmade business (and share some tips to help you improve!).

 

Want a weekly lesson summary – including a list of all the action steps for that week in a handy downloadable and printable pdf?

 

Just enter your email below…

Listen to Lesson 17:

 

 


 

 

What is the Making It Podcourse?

Over four weeks in July 2018, I’ll be releasing an episode/lesson of this course every day via the Create & Thrive Podcast (30 in total) on the topics of mindset, money, marketing, and business management.

I’ve created this course specifically for makers – those who create handmade goods to sell.

To create this FREE course, I’ve drawn on my 10 years of experience running my own successful handmade business, coupled with over 5 years of teaching other makers about handmade business right here at Create & Thrive.

I wanted to create something that was actionable and practical for all makers, no matter what stage of business you are at, and that would allow you to dig deep into 4 key aspects of the crafty biz journey.

I hope it helps your handmade business to thrive!

If you want to take your learning to the next level, the course conversation is happening daily over in my private membership community for makers – the Thriver Circle.

You can find out more about the oodles of benefits of membership right here.

Jess x

 

#MakingItPodcourse: Marketing | Lesson 16: Tell Your Story

 

Yesterday we answered the question ‘what is marketing?’.

Today’s #MakingItPodcourse lesson is focussed on honing in on a vital part of the marketing puzzle – clarifying your brand story, including clarifying your Unique Selling Point (USP).

P.S. If you want more step-by-step help with this, check out my course Brand Your Craft.

 

Want a weekly lesson summary – including a list of all the action steps for that week in a handy downloadable and printable pdf?

 

Just enter your email below…

Listen to Lesson 16:

 

 


 

 

What is the Making It Podcourse?

Over four weeks in July 2018, I’ll be releasing an episode/lesson of this course every day via the Create & Thrive Podcast (30 in total) on the topics of mindset, money, marketing, and business management.

I’ve created this course specifically for makers – those who create handmade goods to sell.

To create this FREE course, I’ve drawn on my 10 years of experience running my own successful handmade business, coupled with over 5 years of teaching other makers about handmade business right here at Create & Thrive.

I wanted to create something that was actionable and practical for all makers, no matter what stage of business you are at, and that would allow you to dig deep into 4 key aspects of the crafty biz journey.

I hope it helps your handmade business to thrive!

If you want to take your learning to the next level, the course conversation is happening daily over in my private membership community for makers – the Thriver Circle.

You can find out more about the oodles of benefits of membership right here.

Jess x

 

#MakingItPodcourse: Marketing | Lesson 15: What is Marketing?

 

This week on the #MakingItPodcourse is about all things marketing!

But what exactly IS marketing? Why does it matter?

In this lesson, I outline the fundamentals of marketing, and give you a list of things you need to know about your business – and about your ideal customer – that you need to clarify before you can even think about creating an effective marketing strategy for your handmade business.

 

Want a weekly lesson summary – including a list of all the action steps for that week in a handy downloadable and printable pdf?

 

Just enter your email below…

Listen to Lesson 15:

 

 


 

 

What is the Making It Podcourse?

Over four weeks in July 2018, I’ll be releasing an episode/lesson of this course every day via the Create & Thrive Podcast (30 in total) on the topics of mindset, money, marketing, and business management.

I’ve created this course specifically for makers – those who create handmade goods to sell.

To create this FREE course, I’ve drawn on my 10 years of experience running my own successful handmade business, coupled with over 5 years of teaching other makers about handmade business right here at Create & Thrive.

I wanted to create something that was actionable and practical for all makers, no matter what stage of business you are at, and that would allow you to dig deep into 4 key aspects of the crafty biz journey.

I hope it helps your handmade business to thrive!

If you want to take your learning to the next level, the course conversation is happening daily over in my private membership community for makers – the Thriver Circle.

You can find out more about the oodles of benefits of membership right here.

Jess x

 

Pin It on Pinterest