[154] The Success of Soak Society

 

So many business come about because the creator sees a problem, and can’t find a solution… so they create it themselves.

Soak Society is one such business. It’s founder, Natalie Thorogood, started the business a few years ago when she wanted to use bath salts without any artificial colours or fragrances. She couldn’t find what she was looking for, so she created it.

Over the next few years, Soak Society has blossomed into a boutique bath product company that is stocked all over Australia and overseas, including in a huge range of stores in Tokyo.

Natalie is a brilliant example of a young woman who saw and opportunity and jumped on it. I loved chatting with her – she’s a Sunshine Coast local, so just down the road from me, and she exhibits a wonderful down-to-earth perspective on work and life.

P.S. Are you ready for the #MakingItPodcourse? It’s a FREE 30-day course for makers in business, and I’m publishing a lesson a day on the podcast. It kicks off on July 1st!

 

Head over to MakingItPodcourse.com to register now for email reminders and updates throughout the course.

 

 

 

 

Love the show? You can show your support by:

  • Leaving a review on the C&T FB page.
  • Leaving a review on Apple Podcasts.
  • Donating a few dollars towards the costs of producing the pod.
  • Joining the Thriver Circle – without the members of the Circle, this podcast would not be possible.

 

 

 

Quotes and highlights from this episode:

  • “You don’t have to have a uni degree to start a business” {Natalie}
  • Natalie has a stockist newsletter to provide regular updates on Soak Society happenings. This is supplemented with individual points of contact via phone and email.
  • Soak Society used a PR agency for 4 months to assist with build brand awareness and build stockist list.
  • “You are paying for the contacts and experience they have” {Natalie}
  • Collaborate with others in your field and cross pollinate ideas and content through gifts with purchase, interviews and promotions.
  • Natalie uses Flaunter to compile, share and promote brand imagery, media and press releases.
  • Keeping a sustainable work/life balance is essential.
  • “There needs to be a balance and you can’t be guilty about it” {Natalie}
  • Natalie recommends the book Profit First by Mike Michalowicz.
  • “Consult with your wholesalers – they are your customers and they know what sells in their stores” {Jess}

 

[148] How and Why to Take a Digital Sabbatical {REDUX}

 

This week, I am away on my own digital sabbatical.

I’ve booked 5 nights in a hotel at the beach, deleted all social media and email apps from my devices, and will avoid the internet as much as I can (my aim is to use it only for navigation as I go exploring the highlights of the local region I researched before I left).

As a 37-year-old person, I remember what the world was like before the internet. It sometimes blows my mind that my generation is the last who will.

And, as an introvert, I find being constantly connected tiring, draining, and invasive at times. Being someone who runs an online business, I have good ‘digital hygiene’ – that is, I make sure that work doesn’t infect my life by putting boundaries around my work hours – and my ensuring that all of my notifications are always turned off! I also avoid getting online on Sundays.

But sometimes, I need to go one step further and turn it all off for more than a day. That is what a digital sabbatical is.

Running a creative business requires you to be available to your customers and alert to opportunities. Used correctly online resources can take your business to new levels but it can also bury us in a time wasting and stress inducing cycle.

Constantly being online, checking, looking and communicating can be unhealthy so it is important to recognise when it is time to take a break from the online world to give your mind space and rest. The hardest part of this is remembering that what you leave will still be there when you get back!

So, if you struggle at times to keep yourself in check, this episode can help you work out how and why to have a digital sabbatical.

This is a REDUX – a replay of an old episode, with a new intro. If you haven’t listened to it before – or, indeed, if you have but haven’t put this into practice yourself – I hope this episode will inspire you to schedule your own digital sabbatical into your year.

 

 

 

Quotes and highlights from this Episode:

  • The purpose of a digital sabbatical is to switch off from the world for a period of time.
  • Checking email and social media can very quickly become addictive.
  • There is that feeling of ‘I’ll just take a look’ or ‘I’ll just check it quickly’.
  • The next step is when you start ‘checking’ but not dealing with those emails or communications.
  • This means you are constantly thinking about it.
  • It is so easy to have email and social media accounts open all the time and quite often is the last thing to be looked at before sleep.
  • ‘Stepping away from this cycle for a few days gave me space to breathe and relax.’ {Jess}
  • The book ‘Manage Your Day to Day‘ by 99u is a great resource for learning to get these habits into control.
  • One good point in this book is that multitasking is not going to help you. It is simply juggling tasks. You need to focus on one thing at a time in order to be more productive.
  • ‘You’re in a constant state of alertness and it’s disrupting you all the time.’ {Jess}
  • A digital sabbatical is about breaking the habit by stopping it for a couple of days.
  • You can’t be afraid to take time off.
  • Just starting with a weekend so you feel comfortable is a great place to start.
  • If you are taking longer and you are concerned about this then just notify people in advance.
  • ‘Is it really worth your sanity to be constantly in this state of alertness and stress?.’ {Jess}
  • Sometimes a little extra work is required in the lead up to a sabbatical but it is worth it.
  • Remember that taking time out also helps us to appreciate how great it is to have these online resources!

[147] The Circle of Control {Member Exclusive}

 

Hey Thriver,

Welcome to this month’s member-exclusive episode.

In it, I’m getting a little philosophical with you.

I want to introduce you to the concept of the Circle of Control (also known as the Sphere of Control).

The diagram below gives you a basic idea.

 

 

In this episode I outline what the 3 circles are, and how spending too much time in the wrong ones can lead to overwhelm, exhaustion, and even… giving up.

I reference a past workshop in this episode: How to Challenge Negative Self-Talk and a Lack of Confidence. This is available in the Thriver Circle right now – as is this full podcast episode.

If you’ve ever felt worried or stressed by things that are actually outside of your control (hint: that’s pretty much everything you’ve ever worried or stressed about) then this episode is for you.

 

Join the Circle Now and access this member-exclusive podcast episode.

Listen to the episode intro:

 

[122] How to be a Misfit Entrepreneur with Kate Toon

Do you ever feel like you’re not a ‘real entrepreneur’?

Yeah, me too. And so does my guest this week, Kate Toon – who happens to be the author of How to be a Misfit Entrepreneur.

I met Kate at the Artful Business Conference this year, and promptly invited her to come on the show, because I loved the way she approached ‘being an entrepreneur’.

We have a lot of laughs, and chat about what it means to grow a business YOUR way – and how to own that and be proud of it, rather than feel like you’re somehow not doing it right.

 

Love the show? You can show your support by:

  • Leaving a review on the C&T FB page.
  • Leaving a review on iTunes.
  • Donating a few dollars towards the costs of producing the pod.
  • Joining the Thriver Circle – without the members of the Circle, this podcast would not be possible. (Membership is open on September 27th!)

 

 

Quotes and highlights from this episode:

  • Most of us don’t fit the myth of the yacht owning, hammock lazing, one-hour workday entrepreneur.
  • Develop your own style of entrepreneurship to fit the lifestyle you want to lead.
  • Business growth for the sake of growth is not mandatory.
  • It’s okay to align your goals to personal wants rather than business outcomes.
  • “We can keep doing what we’re doing and it is okay. We don’t always have to be doing something new or different or exciting to be happy.” {Jess}
  • Keep expectations of your business growth realistic, avoid comparisons and get on with your own journey.
  • “Nobody is immune to the feeling of an imposter or not being good enough. Even if from the outside if they look super successful.” {Jess}
  • There will always be someone doing things better than you – stop focusing on others and focus on building your business.
  • “Stop consuming and start creating.” {Kate}
  • Looking for inspiration? Don’t go to your competitors go to your customers.
  • Criticism and difficult customers are part of the entrepreneurship journey.
  • Take the high road but you do not have to cave to an unreasonable customer.
  • Kate recommends The Subtle Art of Not Giving a F*ck by Mark Manson.
  • Develop your business direction with your core values in mind. These will change and grow as you do.
  • Chase interesting ideas and stray from your path. Some ideas will work and some will crash and burn. Let these ones go.
  • “The whole point of having a business is getting some satisfaction and enjoyment out of it – not just money and customers.” {Kate}
  • Time management and organisation is essential – structure your day, keep motivation high, track time and establish tasks.
  • Kate recommends the Pomodoro technique for time management.
  • Find out more about Kate and buy her book here.

 

 

Download or listen to this episode.

You can also subscribe to the podcast and listen to this episode on iTunes + Stitcher)

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