by Jess | Branding, Podcasts
At what point do you stop going it alone, and invest in help to grow your business? In this episode, my guest, Catherine Hildner from Kitty Meow Boutique, shares her journey to craft the business she’d dreamt of. We discuss her business journey, including her...
by Jess | Interviews, Podcasts, Products
Like many of us, Jacinta’s business started when she couldn’t buy something she wanted – so she figured out how to make it. Fast-forward a number of years later, and she’s developed a successful niche business making products out of laminated...
by Jess | Marketing, Podcasts, Thriver Circle
Is email marketing part of your strategy for 2019? If you have a business that lends itself to cultivating customers who buy from you again and again, then I strongly suggest email marketing should be a vital part of your marketing strategy. There are so many benefits...
by Jess | Branding, Interviews, Marketing, Podcasts
There are so many ways we can market our handmade business – and different methods will work more effectively depending on your business model. For Aidan Mackinnon of Cut Throat Knives, PR has been, by far, the most successful marketing avenue. In this episode,...
by Jess | Marketing, Podcasts
Usually, we focus on getting more traffic to our handmade shops online. However – have you ever thought about your conversion rate? Out of the traffic you get through your virtual door – how many of those potential customers become actual customers? In...
by Jess | Photography, Podcasts
So you want to take amazing product photos of your handmade goods, but you don’t have a DSLR. Can you use your trusty iPhone or Android Smartphone to take Etsy-worthy photos? The answer is ‘yes, absolutely’ and here to tell you exactly how to do it...