by Jess | Marketing, Shop Design
As I mentioned yesterday, I’ve been reading Bernadette Jiwa’s book The Fortune Cookie Principle. Fundamentally, it’s a book about how to tell the story of your brand in a compelling, honest, and unique fashion. Something we all...
by Jess | Marketing, MotiBrights
I believe that misunderstanding – or just not being aware – of this concept is where a lot of the controversy on pricing comes from in the handmade community. If you’re competing on price – trying to be the lowest...
by Katia Donohoe | Marketing, Money, Motivation, Products, Time Management
Making your small handmade business a success is hard. It is definitely not just listing your items in an online store store: it requires determination, constant development and devotion. Three Ds that will help you to get through the “wall” and get...
by Megan Eckman | Marketing, Products
This time of year, I generally try my best not to lose my mind. This year things are even crazier than usual since I’ve signed up for 5 shows, I’m moving to a new state the first week of January, and my partner’s parents suddenly decided to visit for...
by Jess | Marketing, Money, Organisation, Time Management
I can’t quite believe that the final month of 2013 is upon us – can you? Well, it’s here, and while we’re all crazy-busy getting Christmas orders out the door (and dealing with Christmas in our personal lives, too), we also need to make...
by Megan Auman | Etsy, Marketing, Organisation, Shop Design
{Ed Note from Jess} Create & Thrive is growing – and as part of that growth, I’m thrilled to be introducing the first of our new team of writers. Please welcome the fabulous Megan Auman – jeweller, business strategist, artist, designer,...