[211] Selling via subscription & my Earring-of-the-Month Club story
Have you ever considered selling your products via subscription? I have done just that – many years ago, I ran an Earring-of-the-Month Club, which was quite successful. Customers could sign up for a monthly subscription, or they could buy 3, 6, or 12 month...[210] 6 years, 12 employees, and $1 mil revenue… the inspirational story of Popov Leather.
Imagine starting a business because you just wanted to make yourself the perfect wallet… and then looking back 6 years later to discover that you’ve got 12 employees, 2 children, and over a million dollars in revenue?
That’s the position that my guest today – Ryan Popov – finds himself in – and as he stated himself in the podcast, he never dreamt he’d be where he is today when he was perfecting that wallet for himself 6 years ago.
His business has been incredibly successful in a relatively short timeframe, and in this episode he shares:
how (and why) his business has grown so quickly;
how he and his wife (who is equal partner) balance work and family;
the differences between selling on Etsy and on his own website;
how he and his wife took the leap from being employed to full-time self-employment;
the marketing strategies that have worked for him, and much more.
I had so much fun chatting to Ryan for this episode – he’s clearly passionate about his craft, and about his business, and I hope you enjoy listening to his story as much as I did!
[209] 16 Strategies to Survive the Silly Sales Season
It’s the silly season! And that means that you’re going to be busy – real busy – both in your business and in your life.
So how do you make sure to stay on top of everything while maintaining your sanity?
That’s what today’s podcast is aaaaaall about. I’ve got 16(!) strategies that will help you stay sane and survive the silly sales season when you’re running an online business.
[208] How to deal with unhappy customers (Redux)
It can feel like the worst thing in the world to have an unhappy customer. And I get it, I’ve been there – it’s almost impossible to not take it personally, especially the first time it happens to you in your business journey. The fact is: it’s inevitable that at some...
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