156: You Don’t Have to Market the Way Everybody Else Does! {Members-Only}

In this members-only episode, I outline why you need to work out the marketing strategy that suits you, and your business… rather than doing what works for others!

I share a couple of stories from my own businesses to illustrate the point – for example, for my own jewellery business, my mailing list and social media aren’t a big part of my marketing… what?! Yep – and I’ll explain why, and what I do instead.

If you’re unsure of what marketing strategies and avenues would suit you best, this episode will give you some food for thought that will help you get clearer on what will work, and what won’t.

P.S. If you’re not already a Thriver Circle member, the $1/7-day trial offer is still available – but only for 2 more days!

 

Listen to the Intro Now

 

[155] Magnetic Marketing with Shannon Bush

Does your marketing copy sometimes just feel a bit… blah?

Like – you’re not quite sure what to say to really explain how awesome your product actually is?

In this episode, you’ll learn a key tactic that will make your product descriptions SO much more powerful and persuasive – and it’s called the benefit statement.

My guest today is Shannon Bush, who has been working with businesses of all shapes and sizes for over 10 years, helping them overhaul their messaging and grow their reach.

In this episode, we talk about her concept of magnetic, or ‘lean in’ marketing – how to draw people to you rather than pushing them away with shouty marketing tactics – and we go in-depth on the process of crafting a benefit statement for your products and business.

So get your notebook ready, and prepare to create powerful product descriptions that will tap into the wants and needs of your ideal customer, and get you more sales!

(P.S. I totally used Shannon’s tactic to write that last sentence…)

 

 

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  • Joining the Thriver Circle, which gives you access to exclusive members-only episodes (and SO much more). Without the members of the Circle, this podcast would not be possible.

 

 

Quotes and highlights from this episode:

  • You are never done with business – there are always new things to learn and try.
  • Magnetic marketing is about finding your own magnetism and creating an approach that is genuine to who you are.
  • Aim to create the “lean in effect” where people want to engage with you, find out more about your products and are drawn to you and your story.
  • Take the extra time and effort to connect with your customers and build a relationship.
  • “People buy from people – remember the human element” {Shannon}
  • Your marketing helps people understand what you sell and why they should select you rather than others in the same field.
  • Jess recommends the book “The Fortune Cookie Principle” by Bernadette Jiwa
  • “The descriptions of what you sell are critical” {Shannon}
  • Each of your products has a why. Consider why you started making, why you chose those components, why you designed your product this way.
  • “People do invest based on that perceived benefit” {Shannon}
  • When writing product descriptions outlines its features and then outline the benefits. This is wordier but it provides customers with why they need this product in their lives.
  • “Just because you are making something that doesn’t have a practical purpose doesn’t mean that people don’t need it in their lives” {Jess}
  • Use the language customers are leaving in reviews for your products to help shape your benefits text.
  • Linking statements are the words between the list of features and the list of benefits that provide extra dynamism. Examples include “so you can”, “allowing you to” and “reminding you that”.
  • With descriptions, remember to speak to the person directly and use “I” and “you” not “we” and “they”.
  • Magnetic marketing can feel very easy because you get to be “you”. Be genuine, build relationships and keep it real.

 


 

#MakingItPodcourse: Marketing | Lesson 21: How to Make It: Marketing

 

How do you successfully market your business?

In lesson 21 of the #MakingItPodcourse I summarise what we’ve learnt this week, and give you a few extra tips and resources to help you win at marketing.

 

Want a weekly lesson summary – including a list of all the action steps for that week in a handy downloadable and printable pdf?

 

Just enter your email below…

Listen to Lesson 21:

 

 


 

 

What is the Making It Podcourse?

Over four weeks in July 2018, I’ll be releasing an episode/lesson of this course every day via the Create & Thrive Podcast (30 in total) on the topics of mindset, money, marketing, and business management.

I’ve created this course specifically for makers – those who create handmade goods to sell.

To create this FREE course, I’ve drawn on my 10 years of experience running my own successful handmade business, coupled with over 5 years of teaching other makers about handmade business right here at Create & Thrive.

I wanted to create something that was actionable and practical for all makers, no matter what stage of business you are at, and that would allow you to dig deep into 4 key aspects of the crafty biz journey.

I hope it helps your handmade business to thrive!

If you want to take your learning to the next level, the course conversation is happening daily over in my private membership community for makers – the Thriver Circle.

You can find out more about the oodles of benefits of membership right here.

Jess x

#MakingItPodcourse: Marketing | Lesson 20: How to Use Social Media

 

This is a big one – how to effectively use social media as part of your handmade business marketing. Welcome to #MakingItPodcourse lesson 20!

In this episode I outline some general tips to help you use Pinterest, Instagram, Facebook etc. to get the word out about your business.

If you want to get deeper into Instagram in particular, don’t miss my #CTMonthInTheLife challenge starting August 1st!

 

Want a weekly lesson summary – including a list of all the action steps for that week in a handy downloadable and printable pdf?

 

Just enter your email below…

Listen to Lesson 20:

 

 


 

 

What is the Making It Podcourse?

Over four weeks in July 2018, I’ll be releasing an episode/lesson of this course every day via the Create & Thrive Podcast (30 in total) on the topics of mindset, money, marketing, and business management.

I’ve created this course specifically for makers – those who create handmade goods to sell.

To create this FREE course, I’ve drawn on my 10 years of experience running my own successful handmade business, coupled with over 5 years of teaching other makers about handmade business right here at Create & Thrive.

I wanted to create something that was actionable and practical for all makers, no matter what stage of business you are at, and that would allow you to dig deep into 4 key aspects of the crafty biz journey.

I hope it helps your handmade business to thrive!

If you want to take your learning to the next level, the course conversation is happening daily over in my private membership community for makers – the Thriver Circle.

You can find out more about the oodles of benefits of membership right here.

Jess x

#MakingItPodcourse: Marketing | Lesson 19: Use Your Mailing List

Social media is the lifeblood of many handmade businesses. But what happens if IG shuts down tomorrow?

You don’t OWN your IG, FB, or Pinterest accounts. But you can own a mailing list. The people who sign up have chosen to give you their email, and access to their inbox, and no-one but that person themselves can take that away from you.

In today’s #MakingItPodcourse lesson I discuss the vital importance of having an email list you can use to market your business.

 

Want a weekly lesson summary – including a list of all the action steps for that week in a handy downloadable and printable pdf?

 

Just enter your email below…

Listen to Lesson 19:

 

 


 

 

What is the Making It Podcourse?

Over four weeks in July 2018, I’ll be releasing an episode/lesson of this course every day via the Create & Thrive Podcast (30 in total) on the topics of mindset, money, marketing, and business management.

I’ve created this course specifically for makers – those who create handmade goods to sell.

To create this FREE course, I’ve drawn on my 10 years of experience running my own successful handmade business, coupled with over 5 years of teaching other makers about handmade business right here at Create & Thrive.

I wanted to create something that was actionable and practical for all makers, no matter what stage of business you are at, and that would allow you to dig deep into 4 key aspects of the crafty biz journey.

I hope it helps your handmade business to thrive!

If you want to take your learning to the next level, the course conversation is happening daily over in my private membership community for makers – the Thriver Circle.

You can find out more about the oodles of benefits of membership right here.

Jess x

 

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