[48] Why a Mailing List is Non-Negotiable

Having a mailing list for your handmade business is non-negotiable. All other marketing avenues are great, absolutely. Social media is awesome. PR is brilliant. But nothing beats having the intimate connection with your customers and potential customers that email...

[45] Reactive vs Proactive Work

  In this modern world – full of technology – it’s easier than ever to get caught in a reactive loop. This reactive loop stops you from getting proactive work done – and in order to run your creative business well you need to find balance...

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