[197] How to Plan your Next Project… Properly! With Kate Hutcheson.

Do you have big ideas… but struggle to make them happen?
I can’t count the number of projects I’ve never started, or not done properly, or been up at all hours trying to finish by a deadline!

Why does this happen?!

Because we don’t project manage properly, that’s why.

Today’s guest is here to save us from all of that! Kate Hutcheson of the Efficient/Creative has turned her years of project management experience to helping creatives like you and me work out how to get big things done.

She outlines a super-simple method for you to follow in order to plan and execute your next project… properly!

[188] Belle and Union – the Realities of Running a Brick & Mortar Biz

What is it really like to own a brick & mortar retail boutique in the current economic climate?
My guest today – Meg Sutton of Belle & Union – has an interesting business trajectory.

She was working full-time, doing wedding invitations on the side… and then decided she wanted to launch her own business.

Instead of just opening an online shop, she worked for a full year behind the scenes, then launched her business at a major trade show in the USA.

It was a big success, and her business grew from there – to moving from strictly wholesale to also selling online – to now, where she has been running her own brick & mortar shop in San Antonio, Texas.

In this episode, we discuss her journey, and the realities of owning a b&m business – the ups and the downs.

If you’ve ever dreamt of opening your own shop (and let’s be honest – who hasn’t?!) don’t miss this episode.

[183] Handmade Shop Policies: What you MUST Include (with Etsy-Specific Guidance)

A lot of potential issues with your handmade business customers can be side-stepped through the judicious use of policies.
A well-planned policy preempts a lot of issues, and makes sure everything is spelled out clearly to your customer prior to purchase.

It also keeps everything fair and transparent, and makes sure you can’t be accused of making up one set of rules for one customer, and another for others.

It’s as much about your protection and peace of mind as it is about informing and protecting your customers.

In this episode, I discuss the ins and outs of policies – what you NEED to have in there (no matter what platform you use), and give you some Etsy-specific guidance, as well.

[180] Don’t be Afraid to Put your Etsy shop in Holiday Mode.

I see it over and over again in facebook groups – people posting, asking ‘should I put my etsy shop in holiday mode?’
They’re asking because they’ve heard horror stories – where people have put their shops in holiday mode, then re-opened to crickets. It drives me nuts to see so much misinformation and scare mongering, so I wanted to address this always-contentious topic.

Today, I’m going to share my own experience of putting my Etsy shop in holiday mode (for up to 3 months at a time!) many, many times over the last 10 years.

And, you guessed it – my business is still going strong!

That said – putting your Etsy shop in vacation mode DOES have an impact on your SEO (Etsy search rankings) – and I discuss exactly how and why this happens – as well as giving you concrete strategies to overcome the lag when you re-open.

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