"You make a great product. But the world isn’t holding its breath waiting for you. It doesn’t know who you are. It doesn’t know you even exist. Currently, in the pecking order, you are at the bottom. It’s nothing personal. Everyone starts here.<br />You will have to make your reputation. You have will have to gain peoples attention. You will have to be as good at selling your product as you are making it. It is your job to get people to know you are on the planet." ~ David Hieatt


This quote is from a truly excellent article on The Holborn, written by founder of Hiut Denim Co. David Hieatt. The article – Ten Lessons from a Maker (This site/resource is no longer available) – was shared by one of my Set Up Shop students in our private class forum (thanks Rachel!) and it is a must-read for makers.

I could probably put most of the ten lessons on separate MotiBrights – but I pulled this one out because not only was it number one – it’s the very thing most makers struggle with the most when starting out.

I wrote about this topic very recently – that, when you’re starting out, marketing really must be your first priority for a LONG time. And it never ends. You’re never done marketing – it’s something you need to work on – dilligently – every. single. day.

There is no way around this. No short-cut. It is your job to tell the world about what you create, because no-one is going to do it for you.

You need to spread the word – whether that be via social media (This site/resource is no longer available), blogging, pitching your products to blogs and other media for a feature, markets, a mailing list (This site/resource is no longer available), selling in shops – there are many ways to tell the world about what you do. But there is NO way to become successful without doing so.

Stop thinking that your only job as a maker is making things. It’s not.

If you love making things, but you don’t love (or even kinda like) the business side of running a business…. don’t start a business.

Just keep making things for the sheer love of it, and work out another way to make a dollar.

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