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[175] The Journey to Create a Brand that Stands Out with Catherine Hildner
At what point do you stop going it alone, and invest in help to grow your business? In this episode, my guest, Catherine Hildner from Kitty Meow Boutique, shares her journey to craft the business she’d dreamt of. We discuss her business journey, including her...[174] Growing a Business via Customer-Led Product Development with Jacinta Taylor
Like many of us, Jacinta’s business started when she couldn’t buy something she wanted – so she figured out how to make it. Fast-forward a number of years later, and she’s developed a successful niche business making products out of laminated...[173] What Do I Send to my Email List? {Premium Episode}
Is email marketing part of your strategy for 2019? If you have a business that lends itself to cultivating customers who buy from you again and again, then I strongly suggest email marketing should be a vital part of your marketing strategy. There are so many benefits...[172] How PR can Help you Grow a Niche Handmade Business with Aidan Mackinnon
There are so many ways we can market our handmade business – and different methods will work more effectively depending on your business model. For Aidan Mackinnon of Cut Throat Knives, PR has been, by far, the most successful marketing avenue. In this episode,...
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