C&T Reviews: Roadmap to Action
Do you know where your business is going this week? This month? This year? Have you plotted out a road map to ensure you’re always moving forward and staying on track? Being your own boss doesn’t mean flying by the seat of...3 Tips for a New Year Product Overhaul
The new year is a fresh start. As an illustrator I look forward to trying out brand new ideas, improving on what is already working, and maybe even cleaning up my product offering to create a leaner, stronger line. Every January I really...Are you using your customer correspondence to tell your story?
As I mentioned yesterday, I’ve been reading Bernadette Jiwa’s book The Fortune Cookie Principle. Fundamentally, it’s a book about how to tell the story of your brand in a compelling, honest, and unique fashion. Something we all...{MotiBright} Are you a commodity or a brand?
I believe that misunderstanding – or just not being aware – of this concept is where a lot of the controversy on pricing comes from in the handmade community. If you’re competing on price – trying to be the lowest...
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