Have you got a mailing list for your business?
If you don’t – you should! A mailing list is the most direct and intimate form of communication with your customer. It’s a must-have for marketing.
BUT – how do you encourage people to sign up? And to stay subscribed?
In short – people will opt-in if you give them a compelling enough enticement; and they will hang around if you give them value.
In this episode I talk about how to entice people to subscribe to your mailing list and importantly, how to keep them there.
Quotes and highlights from this Episode:
- Why would people sign up in the first place? What enticements are in place?
- Free shipping is a common offer and this needs to be decided on the basis of your products.
- Be clear on limitations is the offer for the first order, a month or a year?
- Dollar amount discounts are also a great way to entice people to sign up.
- Whatever it is that you can offer you need to make sure it is enticing enough for people to want it.
- So what about e-products?
- Content freebies like patterns, a workshop or an e-book are fantastic.
- Any content that is relevant and useful can be given away to your new subscriber.
- ‘It has to be something to do with your business and something that people want.’ {Jess}
- Use your mailing list to build a relationship by educating your customers about your product.
- Then what? How do you keep them? There has to be a reason for your customer to stay subscribed.
- Give them something of value for the life of the subscription.
- Specials, discounts, information, VIP – there are lots of different things depending on your business.
- Think about why you would want to subscribe to your mailing list. Put yourself in the shoes of your ideal customer.
- Experiment – find out what works through trial and error until you find what is growing your email list and keeping them engaged.
Download or Listen to This Episode
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