If you haven’t taken the time to review your website lately, now is a great time! Jump in and spring clean your website to ensure it is up to scratch and running smoothly – before the holiday sales season begins.
Done regularly, these steps will keep your website or online shop sailing along smoothly. Updating your website on a regular basis will keep it looking professional and will ensure customers enjoy the experience of visiting your online store.
Following this step by step guide will also help you to freshen up your product listings!
Finally – a reminder.
If you’d like to join me for Set Up Shop, registration closes this Sunday! It’s a 30-day intensive course, during which I’ll teach you all the steps you need to follow in order to set up an awesome online shop for your craft (no matter what venue you want to sell on).
Click here to find out more about the course!
Quotes and highlights from this Episode:
- Check to see if anything is broken
- Are you on the latest website version?
- Are there any links that are no longer working?
- Take a look at your contact page
- Make sure all information is up to date.
- Consider inserting a contact form – though always ensure your email address is visible.
- Update your about page
- Are your photos up to date?
- Is there any new content you can add?
- Is your story up to date?
- ‘Put yourself in the shoes of your ideal customer. Does it appeal to you? Does it interest you? Does it draw you in?’ {Jess}
- Make sure your avatar is up to date across all platforms.
- Take a look at your blog
- When did you last publish a blog post? Is it time for a new one?
- If you can’t post regularly it might be a good idea to remove date stamps from your posts.
- Spring clean your products
- ‘Remove the products that aren’t selling or that are not on brand’ {Jess}
- Removing products can be scary but there comes a point you need to bite the bullet.
- Make sure your items all work together and your branding is on par with professional brands.
- Switch up your photos
- Try switching main photos. Play around with them and see what happens.
- Are your photos up to scratch? It might be time for some new ones.
- Look at your product titles
- Are they logical? Do they use keywords? Are they searchable?
- Freshen them up and switch things around a bit especially for items that aren’t selling well.
- Look at your descriptions for outdated information
- Sometimes old info slips through the cracks so it is important to thoroughly check for this.
- Make sure there are no old links.
- Address your front page
- Decide if your front page is still the right page for your business.
- Look at your branding and banner top make sure they are relevant and up to date.
- Registration for Set Up Shop closes this Sunday! Click here to find out more.
Download or Listen to This Episode
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