I know it’s only September, BUT – for those of us in handmade business, the time to start thinking about the holidays and Christmas sales is now. Why? Because it takes a lot of time to get prepared for the Christmas rush, and by getting ready early, we can ensure we’re organised, stocked up, and don’t miss any potential opportunities.
No matter how many years you’ve been in business, it is worth setting aside a bit of time around the beginning of September to plan your holiday strategy.
How? Well, that’s exactly what I’ve got for you today. I’ve created a checklist of the most important tasks and steps to take in order to have your best Christmas sales season yet.
Sound good? Right on! Let’s make this the best sales season ever!
P.S. If you’ve been around since this time last year, you may remember the body of this podcast from then – this week’s ep is a replay (with new intro and end) of the core content from ep 20 last year. It’s such useful content that I wanted to replay and highlight it again for you, and for all the new listeners who might not have gone back and found it!
Quotes and highlights from this Episode:
I reckon the checklist is enough for you to be getting on with this week – so download the image and/or the pdf printable version below!
I go into a lot more detail about each step in the podcast (including sharing a few stories where I got these things VERY wrong and learnt my lesson the hard way).
Please feel free to share the image of the checklist below wherever you’d like – Pin it; share it on Facebook, twitter, or Instagram; email it to a friend; print it out and stick it on the noticeboard at your local craft shop or cafe – whatever! – and help other makers get prepared for their own holiday sales.
(If you want a pdf download of this checklist, make sure you’re subscribed to the C&T mailing list, and you can then access the Handmade Business Toolkit here.)
Download/Listen to this Episode
(You can also subscribe to the podcast and listen to this episode on iTunes + Stitcher – just search ‘Create & Thrive’.)
Want to start or overhaul an Etsy shop?
Download this FREE 2-page checklist now - it's part of my Handmade Business Toolkit for Makers.
Don't make those common Etsy mistakes: make sure your Etsy shop is the best it can be!
(P.S. It’s also packed full of links to additional resources on all aspects of Etsy shop setup.)