The Create & Thrive Podcast 71

In this episode, I share a helpful little analogy that will guide you through your interactions in the world of social media.

The fact is this: you cannot be part of every conversation that happens online. So often, when we start out, we feel like we should ‘keep up’ with all the conversations happening. We feel the dreaded FOMO – Fear of Missing Out – and it can stress us out!

Instead, I encourage you to think of social media like an eternal cocktail party. You can catch snippets of people’s stories and their lives, but it is never possible to always keep up with everything – especially as your networks expand.

In this episode I outline the do’s and don’ts of working the crowd in this virtual cocktail party.






Quotes and highlights from this Episode:

  • ‘Social media is like an eternal cocktail party that is always going on.’ {Jess}
  • ‘Let go of that fear of missing out, because it is impossible to keep up with everything.’ {Jess}
  • Remember they are real people, which can sometimes be harder than it sounds online.
  • Have a party pitch ready. A short snappy way to introduce yourself.
  • Be quick, interesting and engaging.
  • Don’t just sell all the time. Would you do that at a cocktail party face to face?
  • Be a real person and be human.
  • Don’t be afraid to be vulnerable. You don’t have to be perfect.
  • Think about how you can be educational, informative or inspiring.
  • What parties are your ideal customers going to?
  • Which social platforms do you and your ideal customers use and feel comfortable using?
  • You need to find the right party and then be there to network and socialise.

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