Want to get featured in a big magazine or online publication? Making sure your Etsy shop is top-notch is a great first step.

My own jewellery has been picked up and featured on Buzzfeed, Ring to Perfection, and in many other places, but that wouldn’t have happened if I hadn’t put in the work to have eye-catching product photos.

Of course, that’s only part of the story – and my guest today, Danielle Spurge of the Merriweather Council has got plenty of experience and knowledge to share with you on this topic.

She’s been featured in stacks of places, and in this episode she’s sharing her advice on how to leverage your Etsy shop OFF Etsy to get seen and grow your business.



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Quotes and highlights from this episode:

  • The traffic you generate on Etsy is not just buyers.
  • “Influencers, big names, media outlets and buyers don’t search google, they go straight to Etsy. If you’re not on Etsy you’re missing out” {Jess}
  • Danielle worked hard to optimise her store for influencers, big store buyers and media as well as buyers.
  • “News outlets need content to share and Etsy is a hot bed of cool and interesting things” {Danielle}
  • A media opportunity can change the game for a small business.
  • Danielle shares a story about the Gilmore Girls and how this increased exposure of a product.
  • Jess shares a story about the longevity of sales from a media feature.
  • “You’ve got to have it sorted – have your products looking great and ready to pick up” {Jess}
  • Use your shop like a portfolio and have images and content ready to share by influencers and media outlets.
  • “No one is going to want to feature a shop that is half-empty or incomplete” {Danielle}
  • If you are interested in collaborations be aware these take longer to arrange and you will need to have a body of work that works as a showcase of your work.
  • Turn around for items needed for a photo shoot is often short. If an opportunity comes up you will need to turn production and shipping around very quickly.
  • “You want to take advantage of an opportunity if it comes up. You don’t want to have to turn it down because you didn’t know or don’t have what they need” {Danielle}
  • “If you want to make a long reaching wide PR strategy you do have to work for it but sometimes they come to you” {Jess}


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