I’m so excited to share this episode with you!

I invited today’s guest – Stacey Howard – on the show to share her business journey – because I’ve been watching her progress since she took my Set Up Shop course back in 2013.

Since then, she’s built a 6-figure handmade business – all while having and raising her 2 kids.

Stacey is a brilliant example of how hard work, dedication, and tenacity can pay off, and she has SO much wisdom to share with you today.

Enjoy this episode! 

Interested in taking Set Up Shop yourself?

Click here for all the course details!





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Quotes and Highlights in this episode:

  • Stacey’s business focus has shifted and refined over the years.
  • “My business evolved by following what my customers actually needed and what they were actually looking for” {Stacey}
  • By minimising one of a kind items, Stacey was able to free up significant amounts of time, energy and stock to focus on other aspects of growing her business.
  • Different products perform well in different spaces. Stacey’s postage stamp jewellery performed well at markets but were slower to sell online whereas her customisable cufflinks and jewellery perform best online.
  • The turning point in Stacey’s business was a large pricing restructure that included free postage as part of the price increase.
  • “If you have more higher priced items you will sell more of your mid-point items” {Stacey}
  • Increasing the prices of your products can be difficult but it is important to remember you are not necessarily your target market.
  • Give your new pricing structure time to bed down. It will take a little while to see results.
  • Provide your mailing list with advance notice of your price increase to build and sustain good will.
  • “You are making a beautiful product – don’t undersell yourself” {Stacey}
  • “Nobody is paying anywhere as much attention to your business as you are” {Jess}
  • The driver and source of your sales may shift and change over the years.
  • “You have to keep learning because if you don’t you will be left behind” {Stacey}
  • Consider outsourcing aspects of your life to free up time for you to work on your business.
  • “What activity (to outsource) will bring you the best return on investment?” {Jess}
  • Stacey’s tip for markets is to put your phone down and engage with each person who comes to your stall. They may not buy from this time but you are building a brand.
  • See Stacey’s work on her website: Max & Me Designs



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