On this week’s episode we talk about the process of finding your authentic voice for your business – and how you can inject your own personality into your branding and story across all your content channels (blog, social media, website copy etc.).
Sometimes it’s hard to tell a consistent and honest story about your business, because it’s so entangled with you and all your myriad aspects.
You might be a parent, partner, worker, and teacher along with being a business owner – which means you have a lots of different aspects to your life, personality, and personal narrative.
Finding out a little bit more about who you are can really help you to distil down the parts of your personality that match your business, and help you to showcase these aspects in your business communication.
There’s a lot of information in this episode so listen in for some more tips and exercises that will help you to show the best version of YOU to your loyal followers.
Quotes and Highlights from this Episode:
- You don’t need to be someone you’re not so figuring out who you are is really important.
- Grab a bunch of magazines and rip out images which represent your personality and paste them onto a piece of cardboard. This is kind of like a look-book for your personality.
- It’s about defining yourself by what you surround yourself with.
- If you have a fun and vibrant clothing line, you’re not going to speak with a formal “no-nonsense’ tone of voice.
- On the flipside, if you sell upmarket gold and gemset jewellery, you wouldn’t be dropping swearwords or text contractions like ‘luv this gr8 style!’
- “A little bit more professional than your most casual self is always my recommendation” {Kath}
- Get onto those replies as quickly as possible, even if it’s just an acknowledgement.
- So many people say they can’t write or can’t find their voice when blogging.
- “Nobody expects your blog to be perfect – it’s not a School assignment guys…” {Jess}
- It’s more like writing a diary or a journal.
- If you struggle with writing and ‘don’t know what to write about’ there are loads of tools out there which help you to learn and grow your writing style.
- “I’ve done the 500 words challenge and it was what helped me to get a job writing for a local online events publication” {Kath}
- WEBSITE: http://goinswriter.com/my500words/
- You can write posts that you don’t publish immediately if you want to work on them further.
- The key is just to start writing and you’ll find your style will develop so much quicker than just simply thinking about it.
- “I don’t use it often, but if I can’t think of a title, this blog topic generator can help you with distilling down your blog idea into a great concept.” {Kath}
- WEBSITE: http://www.hubspot.com/blog-topic-generator
- WEBSITE: http://www.copyblogger.com/
- Find great images and use video.
- “We’ve been talking about voice as words, but voice can be a little bit bigger than that.” {Jess}
- Have photos taken of yourself in your workspace, or just take some of yourself.
- Make sure your written voice and style match your photos and other imagery.
- Use IG and Facebook to show your lifestyle and business and how they mesh together.
- Photos can help you to tell your brand story and you can showcase your unique personality.
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