In the first years of your business it can sometimes feel like you are yet to find your signature style. Sometimes, this is just something that needs to be developed over time – and you’ll know it when you find it.

One business that has done this beautifully is Ink & Spindle.

Caitlin Klooger is one half of the Ink & Spindle team who run their Aussie-inspired eco fabric screen-printing business from their studio in Melbourne. All of their fabric is hand-printed by them in their studio – and they sell their fabric by the metre, as well as selling homewares and custom window blinds.

In this episode I chat with Caitlin from Ink & Spindle about what inspires her, how the business works, and how it all began.



Quotes and Highlights from this Episode:

  • Caitlin and her business partner Lara run a screen printing business in Melbourne.
  • She studied interior design and landscape architecture but started her own textile business from home when she met Lara.
  • They are inspired largely by plants and nature using this as a base of the design process.
  • Ink & Spindle have an eco feel and ethos using organic and ethically sourced materials.
  • There always comes struggles with running a creative business and juggling family is one of them.
  • ‘Business and life are so intertwined’ {Jess}
  • There is a focus on online sales and customer service as well as wholesale and interior design.
  • Instagram is the favourite marketing tool in the Ink & Spindle studio as it is image focused.
  • Ink & Spindle has developed and grown naturally as Caitlin and Lara’s skills and confidence developed and grew.
  • You can find Ink & Spindle on their website or facebook.


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