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{MotiBright} Scott Belsky ~ Connectivity & Reactive Work

Through our constant connectivity to each other, we have become increasingly reactive to what comes to us rather than being proactive about what matters most to us. ~ Scott Belsky
Through our constant connectivity to each other, we have become increasingly reactive to what comes to us rather than being proactive about what matters most to us. ~ Scott Belsky

This quote encapsulates the biggest takeaway from my recent digital sabbatical.

I’m going to post a more in-depth look at how taking time out from the internet caused me to overhaul my workday later this week, but today I wanted to focus on the core shift underlying the changes I’ve made in my life – and work – since that short break.

Connectivity is crucial to my business – to any online or other business, really. Being not only visible, but useful, engaging, or entertaining on social media + email on a daily basis is a never-ending part of my ‘job’ – and the job of anyone who wants to grow a solid business in the 21st Century.

Social media is not only vital – it’s fun, too! That makes it a potentially dangerous time-suck – one which we’ve all fallen victim to many, many, MANY times.

Email, also – the all-pervasive and slightly amorphous feeling of stress we feel if we’re not checking it constantly – can eat up productive time so very easily.

The core of all of this? Reactive work.

By constantly ‘checking in’ on social media, email, and other interactive online spaces (like checking our blog comments or stats, for example) we are caught in a loop of reactive work. We’re looking for something outside of us to give us something to respond to, rather than sitting back, turning inward, and focussing on what WE can create and give out to the world.

This is the tension between reactive and proactive work.

Many of us do FAR too much reactive work – and proactive work falls by the wayside as a victim to our reactive focus.

I’ll give you a few examples from my workday to illustrate these two types of work:


  • ‘Checking’ email. Especially when I’m just checking it to see if there’s anything new… while there are still a slew of emails in my inbox that I’ll deal with ‘later’…
  • Checking in to social media – again, to see if there’s anything new for me to respond to
  • Checking blog comments, stats, email newsletter opens + stats… etc etc
  • Filling orders. VITAL core of my business.


  • Logging onto email to SEND emails I’ve drafted beforehand that will move my business forward in some way
  • Logging onto social media to deliberately share or schedule useful updates
  • Writing content for e-courses, ebooks, blog posts
  • Designing new jewellery + photographing new designs + uploading new designs
  • Pitching bloggers or press

These are just a few examples from my own workday – I’m sure you can see some of your own habits here, too.

Now, as you can see, some reactive tasks are REALLY IMPORTANT. They are not ‘bad’ – but they can expand to fill the time we give them. Proactive work only happens when we deliberately carve out the time and space for it – and just a quick peruse of the list above will show you how vital making time for proactive work is if you want to move your business forward.

And it’s not all about work, either. Other aspects of our life (like real-world time with family and friends, non-digital hobbies, exercise) can suffer when we’re caught in a reactive loop – obsessively checking our phones every few minutes to see if something new and exciting has happened – rather than giving our whole focus to the present moment and what we’re doing + who we’re with.

The realisation that I wasn’t carving out enough of this proactive work (and life) time on a consistent, daily basis was a paradigm shift for me, personally. As I said above, I’m going to go into much more detail on how I have changed my daily routine as a result of this realisation later this week, so if you’re curious, keep an eye out for that.

Oh, and in case you want to read more about this sort of stuff, the quote above is from the quite excellent 99U book I read during my sabbatical, which was instrumental in helping me re-think my daily routine. It’s called Manage Your Day-to-Day.

Now, I’d love to ask you – do you see this tendency in your own life and work?

Do you have time set aside for proactive work every single day? Or is it something you need to work on including?


Van Den has written 320 posts in this blog.

Jess Van Den is the editor of Create & Thrive, and has been a full-time creative entrepreneur since 2010. She makes eco-conscious, contemporary, handmade sterling silver jewellery under the Epheriell label, and blogs about her jewellery and other beautiful things at You can catch her on twitter @JessVanDen.



interesting topic! I know I do a fair amount of reactive work, but also a few proactive things do make it to my to-do list each day. It would be interesting to make a list of each as I do them, and then tally at the end of the day/week. Nerdy? yes…. but potentially useful! The only way to change behavior is to identify the issue in the first place, right? =) Thanks for the ‘food for thought’…


Nerdy but DEFINITELY useful! I’m all for nerdy and useful – I married someone who fits that description… ;D And a BIG yep to your point about behaviour changes!


Hi! I just registered (all for the free ebook, yanno), and thought you might like to know that the “return to the blog” like returns to the older ephirelldesigns blog, not the new/current ๐Ÿ™‚


You are awesome, thank you for telling me, Terri!


Thank you Jess! This was a shot to the heart for me today. This is my biggest pitfall and struggle. I am going to schedule myself a digital sabbatical for later in the month. Looking forward to reading your follow-up post on this!


Great plan, Francine! I honestly didn’t realise how much of my life I was spending doing this sort of reactive stuff until I took a break from it all. It will be eye opening ๐Ÿ™‚


Oh yes, I KNOW that I am being obsessively reactive – but I can’t stop!
More discipline is needed I feel.
Thanks for a really timely reminder Jess.


Honestly Tess, I’m not sure I could have made the radical changes I have without taking the complete break I did. It kinda acted like a reset button ๐Ÿ˜€


Thank you Jess! I’ve certainly found myself more than once – okay, a lot more times than ‘more than once’ – spending hours on the reactive side rather than taking control of my valuable time to do proactive things that would move my business forward. There’s always going to be reactive to-do list items but making time each day for some of those proactive things that matter most is oh so important! Thanks for the reminder. I’m refocused and ready to take on today with a fresh perspective : )


Awesome! Good luck making the shift ๐Ÿ™‚

Giovanna Scott

Hi Jess
When I finished reading this blog post I almost hit the comment button, but then wondered if it was a test LOL. Was I being *reactive*? Well, yes I was. So I stepped back and asked myself, (to paraphrase you) “How can I sit back, turn inward and focus on what I can create and give out to the world?” And presto, magic happened.
Thank you for the test ๐Ÿ˜‰


I hadn’t thought of that, Giovanna, but it was obviously the right thing at the right time for you! Hurrah for magic happening ๐Ÿ™‚

What say you?