Your browser (Internet Explorer 7 or lower) is out of date. It has known security flaws and may not display all features of this and other websites. Learn how to update your browser.


Navigate / search

{MotiBright} Everyone Starts Here






This quote is from a truly excellent article on The Holborn, written by founder of Hiut Denim Co. David Hieatt. The article – Ten Lessons from a Maker – was shared by one of my Set Up Shop students in our private class forum (thanks Rachel!) and it is a must-read for makers.

I could probably put most of the ten lessons on separate MotiBrights – but I pulled this one out because not only was it number one – it’s the very thing most makers struggle with the most when starting out.

I wrote about this topic very recently – that, when you’re starting out, marketing really must be your first priority for a LONG time. And it never ends. You’re never done marketing – it’s something you need to work on – dilligently – every. single. day.

There is no way around this. No short-cut. It is your job to tell the world about what you create, because no-one is going to do it for you.

You need to spread the word – whether that be via social media, blogging, pitching your products to blogs and other media for a feature, markets, a mailing list, selling in shops – there are many ways to tell the world about what you do. But there is NO way to become successful without doing so.

Stop thinking that your only job as a maker is making things. It’s not.

If you love making things, but you don’t love (or even kinda like) the business side of running a business…. don’t start a business.

Just keep making things for the sheer love of it, and work out another way to make a dollar.


Van Den has written 319 posts in this blog.

Jess Van Den is the editor of Create & Thrive, and has been a full-time creative entrepreneur since 2010. She makes eco-conscious, contemporary, handmade sterling silver jewellery under the Epheriell label, and blogs about her jewellery and other beautiful things at You can catch her on twitter @JessVanDen.



Thank you for sharing this piece of advice. Marketing and promoting ourselves is one of the hardest tasks faced by most biz owners. Fear of rejection and fear of standing out are common excuses not to tell the world we exist. To reach the top we must be willing to put aside any misconception and just believe that we have something great to share 🙂

What say you?